What is a ppl.studio workflow?

A workflow is an end-to-end UGC funnel that strings together ppl.studio's free tools and dashboard features into a single sequence — from research and concept to finished UGC photo, storyboard, or talking-head video. Each workflow lists every step, the tool or feature it uses, and the output spec at the end.

How do workflows differ from features?

Features are the individual surfaces — AI Experts, Props Library, Storyboards, Animate. Workflows tell you the order to use them in for a specific goal (e.g. "launch ad creative", "build a content calendar", "refresh ASO assets"). Every workflow is built from the same set of features.

Can I customize a workflow?

Yes. Each workflow is a recommended sequence — you can swap steps, skip tools you don't need, or branch into other workflows. The dashboard features (Experts, Props, Storyboards, Animate) work in any order.

Do workflows get better as ppl.studio ships new features?

Yes. New roadmap items (batch generation, voice cloning, auto-captions) plug into the existing workflows automatically, so the funnels compound as the product evolves. See the roadmap for what's shipping next.

ppl.studio

8 wizards live · 9 on the roadmap

Workflows for every UGC output.Pick a goal — we run the rest.

Every workflow wires personas, Workbench, and Animate into a single end-to-end funnel. Paste a product URL and let the brief flow drive the wizard — or follow the step-by-step guide.

8× wizard-ready
10× guide live
9× on the roadmap

Video

Photo

Bundle

Featured wizard

VideoWizard ready

Creator UGC Video

Paste a product URL → AI picks the persona, writes the script, renders the video. ~10 minutes.

A talking-head UGC video pipeline built for the way marketers actually buy creator content. Paste a product URL (App Store, Shopify, landing page), describe what you're promoting, or upload a screenshot — and the workflow auto-selects a persona, writes a viral per-segment script tuned to your offer, generates first frames, animates each segment with Veo 3.1, and assembles a 9:16 MP4 with TikTok-style burned-in captions. One persona, infinite scripts, ship-daily output. No filming, no scripting from scratch, no editor.

ForDTCAppsSaaSTikTok

Outcome: A 9:16 MP4 (8–32s depending on format) with TikTok-style burned-in captions and a kinetic hook overlay, saved to your library and ready to post to TikTok, Reels, or Shorts.
Time: ~10 min

Open the wizard Read the guide

Skincare hook

AI app demo

Apparel reel

Browse all workflows

Shipped wizards, written guides, and roadmap proposals — filter by format and audience to find what fits.

View

For

BundleWizard

Meta Ads UGC Campaign

From competitor research to a ROAS-tracked ad test — in under a day.

MetaPerformanceDTCAds

~20 min / variantOpen

VideoWizard

Creator UGC Video

Paste a product URL → AI picks the persona, writes the script, renders the video. ~10 minutes.

DTCAppsSaaSTikTok

~10 minOpen

VideoWizard

Product Demo Video

Hands + product B-roll. No face on camera. 15–30s, ready in ~10 minutes.

DTCAppsNo-creator

~10 minOpen

PhotoWizard

Product UGC Photos

Upload your product → AI persona wears, holds, or uses it across 6 lifestyle shots.

DTCJewelryApparel

~10 minOpen

VideoWizard

Testimonial Video

AI persona reviews your product. Hook → product cutaway → verdict. ~24s.

DTCSocial proofTikTok

~12 minOpen

PhotoWizard

Amazon Listing Pack

Main image + 6 secondary photos that pass Amazon spec. One SKU, ~15 minutes.

AmazonMarketplaceNew SKU

~15 minOpen

PhotoWizard

Shopify Product Pack

Hero + 4 lifestyle + 2 detail + founder-holding. A full PDP in ~12 minutes.

ShopifyDTCNew SKU

~12 minOpen

PhotoWizard

Before/After Photo Pack

5 paired transformation shots. Same persona, locked framing, honest deltas. ~15 min.

SkincareFitnessSocial proof

~15 minOpen

VideoGuide

TikTok + Reels Short-Form Video

Hook-led 9:16 video with a consistent AI creator — blank page to posted in under 2 hours.

TikTokReelsCreatorsSocial

~90 min / postOpen

PhotoGuide

E-commerce Product Listings

Lifestyle photos and A+ content for Amazon, Shopify, and marketplaces — without a photo shoot.

EcommerceAmazonShopifyMarketplace

~45 min / SKUOpen

PhotoComing soon

Founder Portrait Pack

10 portraits for press, LinkedIn, and About pages.

FoundersPressB2B

~10 minRoadmap

VideoComing soon

Before/After Video

Short transformation reveal. Split-screen or wipe. 15s.

SkincareFitnessSocial proof

~12 minRoadmap

BundleComing soon

Full Ad Pack (Statics + Reel)

3 statics + 1 reel in the same brand world. Test-ready.

MetaTikTokPerformanceAds

~20 minRoadmap

PhotoComing soon

Creative Refresh Pack

Paste a winning ad → 10 same-world variations.

PerformanceMetaAd fatigue

~15 minRoadmap

PhotoComing soon

Lookbook Pack

8 photos · single persona · multi-outfit. Editorial.

FashionApparelDTC

~15 minRoadmap

PhotoComing soon

App Store Screenshots

6–10 screenshots with persona reaction + UI overlay.

AppsiOSAndroidASO

~15 minNeeds: Screenshot composer (UI + persona + text overlay templates).

PhotoComing soon

Catalog at Scale

Upload SKU CSV → N photos per SKU, same model.

EcommerceBulkShopify

~5 min / SKUNeeds: CSV / SKU upload + bulk render queue.

VideoComing soon

Unboxing Video

Multi-segment reveal — approach, unwrap, reaction. 24s.

DTCSubscriptionTikTok

~12 minNeeds: Multi-frame choreography (sequenced action across segments).

VideoComing soon

App / SaaS Demo Video

Screen capture + founder-style talking head reaction. Loom-style.

SaaSB2BFounders

~15 minNeeds: Screen recording or in-product UI capture integration.

One engine, many workflows

Every workflow above — shipped or proposed — runs on the same three surfaces. When we ship a new feature (auto-captions, voice cloning, batch generation), every workflow gets better at once.

Free tools

Hook · script · URL-to-ad · ROAS · fatigue · photo prompt · winning ads.

Browse tools →

Dashboard features

Experts · Props · Workbench · Storyboards · Animate · Gallery.

See features →

Roadmap items

Auto-captions · batch · voice cloning · mobile — each plugs into multiple workflows.

See roadmap →