Automate your UGC production.21 packs. Photo and video. One AI creator.

You stop producing assets one at a time and start producing them in packs. A pack fixes the variables that must stay constant — the creator's face, your actual product, the brand palette — and varies only the ones you want to test, such as scene, format and hook. One run returns every asset a channel needs in every aspect ratio it expects, so the constraint moves from design capacity to deciding what is worth testing. ppl.studio ships 21 packs of this kind; a single run typically produces a full campaign set rather than a single image.

Creative testing is limited by how many genuinely different variants you can put into an auction, and by having enough conversions per variant to tell a real difference from noise. Designers are the usual bottleneck because each variant costs the same as the first. Pack-based generation removes the per-variant cost, so the practical limit becomes budget and statistical power rather than headcount. The discipline that matters is varying one or two axes at a time — persona, scene, format, or hook — so results can be attributed rather than guessed at.

Seasonal launches break traditional photography because every SKU needs new imagery on the same deadline. The automated version uploads the product catalogue once, locks a creator and a scene treatment for the season, then runs a catalog pack per SKU so the whole range shares one look. Reshoots become regeneration, which makes a mid-season refresh economically viable rather than something you defer to next year. ppl.studio's Catalog at Scale and Creative Refresh packs are built for exactly this cycle.

Each marketplace enforces different rules — Amazon requires a pure white background on the primary image, TikTok Shop rewards vertical creative that reads at thumbnail size, and your own storefront has no constraints at all. Consistency across them comes from holding two things fixed while the format changes: the same AI creator and the same real product. A pack generates every marketplace's required sizes from one session, so a shopper who sees you in three places sees one brand rather than three.

A pack is an end-to-end production recipe that turns one AI creator and your uploaded products into a finished campaign set — lifestyle stills, talking-head video, storyboards and the aspect ratios each channel needs. Each pack lists every step, the feature it uses, and the exact output spec you end up with. Eight of the 21 packs are video-first; the rest are photo-first or mixed.

Features are the individual surfaces — AI UGC creators, the props library, storyboards, and video. A pack is the order to use them in for one specific outcome, such as launching ad creative or refreshing a seasonal catalogue. Every pack is assembled from the same features, so learning one pack makes the rest legible.

Yes to both. Each pack is a recommended sequence you can shorten, extend, or branch out of, and the underlying features work in any order. For programmatic use, ppl.studio exposes a REST API so packs can be triggered from your own systems rather than the dashboard — useful when catalogue changes should regenerate assets automatically.