Workflows
Pick a goal. Follow the steps. Each workflow wires ppl.studio's free tools and dashboard features into a single, end-to-end funnel — no guessing where to start.
The three most popular UGC funnels
Built from what teams actually ship in ppl.studio. Each workflow lists every step, the free tool or dashboard feature it uses, and the output spec at the end.
Meta Ads UGC Campaign
From competitor research to a ROAS-tracked ad test — in under a day.
A universal Meta Ads funnel — research → ideate → script → cast → produce → compose → launch → measure — with the ppl.studio implementation for each stage. Every step explains what needs to happen, why it matters for the funnel, and how to execute it with our free tools and dashboard features.
- For
- DTC brands, performance marketers, and growth teams running paid social on Meta — especially teams with no in-house creative or photographer.
- Outcome
- 5–10 ad variants ready to test — a mix of photos and short-form video — exported at correct Meta Ads Manager specs, with break-even ROAS and creative-fatigue benchmarks set before spend goes live.
- Time
- ~4 hours for 10 ad variants
- Steps
- 12
TikTok + Reels Short-Form Video
Hook-led 9:16 video with a consistent AI creator — blank page to posted in under 2 hours.
A universal short-form funnel — hook → script → cast → prep → produce → compose → animate → export → post — with the ppl.studio implementation for each stage. Run this 3× per week per Expert with different hooks and you have a working content engine.
- For
- Creators, brand-side social marketers, and agencies shipping organic and paid short-form video at volume.
- Outcome
- 3 post-ready 9:16 videos (20–40 seconds each) with burned-in captions, voiced by your AI Expert — uploaded to TikTok, Reels, and Shorts.
- Time
- ~90 min per post, ~4 hours for the first run
- Steps
- 9
E-commerce Product Listings
Lifestyle photos and A+ content for Amazon, Shopify, and marketplaces — without a photo shoot.
A universal e-commerce product-photo funnel — prep → cast → plan shots → produce → compose → export → publish — with the ppl.studio implementation for each stage. Turn one product upload into a full PDP, A+, and marketplace image set.
- For
- DTC brands, Amazon sellers, Shopify stores, and Etsy or TikTok Shop sellers who need lifestyle product photos without booking a photo shoot.
- Outcome
- 1 hero image + 6–8 supporting lifestyle photos + 1 A+ / carousel storyboard, exported at marketplace sizes, ready to upload.
- Time
- ~2 hours per SKU, first run; ~45 min per SKU with an existing Expert
- Steps
- 7
How workflows connect to the product
Every workflow is a funnel on top of the same product surface. New free tools and dashboard features plug in at specific steps — so when the roadmap ships something new (batch generation, voice cloning, auto-captions), the existing workflows get better automatically.
Free tools
Hook, script, URL-to-ad, ROAS, fatigue, photo prompt, winning ads. No-signup entry points that slot into the early steps of every workflow. Browse /tools.
Dashboard features
Experts, Props, Workbench, Storyboards, Animate, Gallery. The core production surface each workflow passes through in the middle steps. See features.
Roadmap items
Each workflow is why a roadmap theme exists. Auto-captions, batch, voice cloning, and mobile all close specific gaps in these funnels. See the roadmap.