Vox-Style Explainer Ad With Sourced Numbers
The Vox-style explainer ad for buyers who don't see the problem yet: a question nobody asked, a total broken into its parts, the turn — and your product as the answer.
What you walk away with
A 1080×1920 and a 1080×1080 MP4 of a 40–60 second explainer ad, captions and sound, ending on your product's card.
- Output
- 1 ad · 40–60s · 9:16 · 1:1 · 1080p
- Time
- ~4 min / ad
- Preset
- 8 steps
What is the Explainer Ad workflow?
The ad that doesn't look like an ad at first — an interesting fact, explained well, that changes how the viewer sees something they thought was normal, with the product as the logical next step — as a workflow. Name the product and the question; the facts are researched with Google Search and kept with their sources, the narration and the shots are written from them alone, and the film is drawn frame by frame: the breakdown built part by part, the part being talked about lit, and your product's card at the end. Each step explains what needs to happen, why it matters, and how to do it in the dashboard.
What a run does, step by step
- 1Brief · Full briefCents
- 2Product · A productFree
- 3Facts · Claim sheetCents
- 4Story · ExplainerCents
- 5Narration · A take per lineCents
- 6PropsCents
- 7Render · Motion graphicsFree
- 8Caption · Post captionCents
- Time
- ~4 min per ad, hands-off
- Cost per run
- About $0.10 a video on your Gemini key for the research, the words, two to four props and the voice. The film is drawn in code.
- You get
- 1 ad · 40–60s · 9:16 + 1:1 · Sourced numbers
Before you start
- Your product in Props (its photo is the closing card).
- A ppl.studio account with your own Gemini key — the research, the words, two to four props and the voice come to about $0.10.
The Explainer Ad guide
- Step 01~~30 s
Get the facts researched
The question is researched with Google Search: 5–8 facts, each with its publisher and date, and how it could be shown.
Why this matters: A convincing animation makes a wrong number look convincing too. The writer may use only these facts and your product's own — no made-up multipliers, no guarantees.
OutcomeA claim sheet with sources.How to do it with ppl.studio
One grounded call on your Gemini key; the sheet is kept with the run.
- 1.1
Check the sheet
Every claim names where it came from; drop anything you wouldn't stand behind and write it again.
- Step 02~~3 min
Get it written, voiced and drawn
The question opens with no product in it; the total is broken into its parts, one at a time; the turn; the product as the answer; the offer. Then the film is drawn: charts that build, the part being discussed lit, drawn props, and your product's card at the end.
Why this matters: Built up piece by piece, the viewer follows the breakdown without pausing; the product arrives as the conclusion they already reached.
OutcomeTwo MP4s (9:16 and 1:1) and a post caption.How to do it with ppl.studio
Written, recorded and drawn on our side with no video model.
- 2.1
Test it against your product ad
It's built for people who aren't looking for you yet: judge it on hook rate and cost per click, not on comparison to a demo.
How it compares
Explainer Ad workflow FAQ
Where do the numbers come from?
From the claim sheet, researched with Google Search on your key, each with its source and date — and from your product's own facts. The writer may use nothing else.
Related workflows
Ready to run the Explainer Ad?
1 ad · 40–60s: ~4 min per ad, hands-off. No credit card to start.