Facebook and Instagram ad creative: sizes and AI rules
Meta's feed placements take 1:1 (1080×1080) and 4:5 (1080×1350) images and video; Stories and Reels take 9:16 (1080×1920), with the top and bottom of the frame kept clear of text. Creator UGC Video and Testimonial Video make 9:16 UGC-style ads; Product UGC Photos makes the 1:1 and 4:5 statics.
Meta Ads requirements
| Feed | 1:1 at 1080×1080 or 4:5 at 1080×1350 |
|---|---|
| Stories and Reels | 9:16 at 1080×1920 |
| Stories safe zone | Keep about 14% (250 px) at the top and bottom free of text and logos |
| Text on images | No hard limit since the 20% rule was retired, but less text generally delivers better |
- Ads about social issues, elections or politics must disclose realistic digitally created or altered people and events.
- Testimonials must reflect real users' experience: an AI creator can present a product, not pose as a customer.
- Personal health ads can't imply negative self-perception, and weight-loss ads can't use before-and-after images.
AI-generated images: Meta may add an 'AI info' label to content it detects as AI-generated, and requires disclosure in political and social-issue ads.
Platforms change these specs and some vary by category or country: check Meta Ads's own help pages before a large upload, or run your files through the image spec checker.
Packs for Meta Ads
Creator UGC Video
9:16 UGC-style video ads with burned-in captions, from a product URL.
You get: 1 video · 8–32s · 9:16 · 1080p · ~10 min
How it worksTestimonial Video
Hook, product cutaway and verdict, with an AI-generated disclosure built in.
You get: 1 video · ~24s · 9:16 · 1080p · ~12 min
How it worksProduct UGC Photos
Six statics at 1:1, 4:5 and 9:16 in one creator's world.
You get: 6 photos · 4:5 · 2048² · ~10 min
How it worksWhat it costs
ppl.studio is $1.99 a week, and your first 10 photos are free with no card. Photos and videos generate on your own Google Gemini API key, so Google bills the model usage directly at its rates; a few video packs can also use a fal key. There is no per-pack fee and no usage-rights fee: every image and video comes with full commercial rights. See pricing.
Questions
What size should Meta ad images be?+
1080×1080 (1:1) or 1080×1350 (4:5) for feeds, 1080×1920 (9:16) for Stories and Reels. Making each ratio natively looks better than letting Meta crop.
Do I have to label AI ads on Meta?+
It's required for political and social-issue ads with realistic generated people or events. For other ads, Meta may add an 'AI info' label itself; don't present an AI creator as a real customer either way.
How many creatives should I test?+
Test hooks first: three to five openings on the same product and body. Once a hook wins, vary the body and the call to action.
Further reading
Make a UGC video for Meta Ads.
Paste your product URL: Creator UGC Video writes the script, picks a persona and renders a 9:16 ad with captions in about ten minutes.
Other platforms
Shopify
2048×2048 squares, a full PDP shot list, and the pack that makes it.
Amazon
Pure-white mains, lifestyle secondaries and A+ Content, made to spec.
TikTok Shop
A real main image, AI lifestyle in later slots, and video that meets Shop rules.
Etsy
2000 px photos, the real item first, AI scenes for scale and gifting.
WooCommerce
Theme-set sizes, a shot list per product, variation images and setup.
2:3 pins at 1000×1500, product in a planned setting, AI labels.
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