TikTok Shop product photos and videos: rules and AI use
A TikTok Shop listing takes up to 9 square images, and the main image must be a real photo of the product, front-on, not a rendering. AI lifestyle shots can fill the later slots if they show the product exactly as it ships. Shoppable videos need real movement, at least 3 seconds of it, and realistic AI content must carry TikTok's AI-generated label.
TikTok Shop requirements
| Images per listing | Up to 9; fill most of them, each showing something new |
|---|---|
| Aspect ratio | 1:1 square |
| Size | 600×600 px is the most-cited minimum; upload larger squares (1200×1200 or more) so they stay sharp |
| Main image | A real photo of the product the buyer receives, front view, on a clean background; no placeholders or digital renderings |
| Other slots | Other angles, in-use, scale, detail and what's in the box; lifestyle images are fine when the product is accurate |
| Shoppable video | 9:16 at 1080×1920; at least 3 seconds of moving footage, not only still images or a looping clip |
- Shoppable videos made only of still images, without the creator's face or the physical product, aren't allowed (US TikTok Shop Academy, 'Requirements for High-Quality Videos and LIVEs').
- Don't overlay screenshots of the product page in a video: prices in them go stale.
- In a LIVE, every spoken word must be real-time speech: AI voices and pre-recorded narration are out, and still images can't cover more than half the screen.
- Realistic AI-generated images and video must carry TikTok's AI-generated label (the toggle when posting, or on-screen text).
- An AI creator can show and talk about a product; presenting one as a customer who bought it is a fake testimonial.
AI-generated images: Allowed in the later image slots and in videos, with the AI-generated label; not allowed as the main image, which must be a real photo of the product. The LIVE rules ban AI voices outright; for AI-voiced shoppable videos, check the current wording of the Shop video requirements before you tag a product.
Platforms change these specs and some vary by category or country: check TikTok Shop's own help pages before a large upload, or run your files through the image spec checker.
Packs for TikTok Shop
Product Demo Video
Hands and the physical product in two to four close-up beats: real movement and the product on screen, the safest fit for a shoppable video.
You get: 1 video · 30s · 9:16 · 1080p · ~10 min
How it worksCreator UGC Video
A 9:16 UGC-style video with captions and a hook, for organic posts and ads; label it as AI-generated.
You get: 1 video · 8–32s · 9:16 · 1080p · ~10 min
How it worksProduct UGC Photos
Six lifestyle shots of the product held, worn or used, for image slots 2 to 9.
You get: 6 photos · 4:5 · 2048² · ~10 min
How it worksViral TikTok Carousel
Photo-mode carousels for organic reach to the shop; post them as carousels, not as a shoppable video.
You get: 5–8 slides · 9:16 · 1080p · ~10 min / carousel
How it worksWhat goes in each TikTok Shop image slot
Shoppers on TikTok Shop usually arrive from a video, already curious. The gallery has to confirm what they saw and answer what the video didn't.
Slot 1: the real product
Your own photo, front-on, square, on a clean background, filling most of the frame. This is the thumbnail in search and on the shop tab, and the one slot where a generated image is never right.
Slots 2–3: in use
The product being used by someone who looks like the buyer. Generated lifestyle shots fit here, as long as the product, its colour and its size match what ships.
Slot 4: scale
On a person, in a hand, or next to something everyone knows. TikTok buyers decide on a phone screen, where size is the hardest thing to judge.
Slot 5: detail
Texture, material, label or the feature the video talked about, close up.
Slots 6–9: angles, contents, variants
The back and sides, everything in the box, and one image per colour or size. Each slot should show something the others don't.
A shoppable video checklist
Move from the first second
Open on motion: hands, the product, a person. A still or a slideshow opening is what the 3-second dynamic-content rule is written against.
Show the physical product
The product on screen, in use, is both the rule and what sells. Product Demo Video is built this way.
Label AI content
Turn on the AI-generated label for realistic generated footage.
No product-page screenshots
Say the offer or let the product link carry it; product-page screenshots in the video are disallowed.
Make claims you can back
Results, health and before-and-after claims follow TikTok's ad policies whether a person or a model made the video.
What it costs
ppl.studio is $1.99 a week, and your first 10 photos are free with no card. Photos and videos generate on your own Google Gemini API key, so Google bills the model usage directly at its rates; a few video packs can also use a fal key. There is no per-pack fee and no usage-rights fee: every image and video comes with full commercial rights. See pricing.
Questions
Can I use AI-generated product photos on TikTok Shop?+
In slots 2 to 9, yes, when they show the product accurately. Not as the main image: TikTok Shop's listing policy rules out digital renderings there, so slot 1 should be a real photo.
What size are TikTok Shop product images?+
Square (1:1), up to 9 per listing. 600×600 px is the commonly cited minimum; upload 1200×1200 or larger so images stay sharp when zoomed.
Are AI videos allowed as TikTok Shop shoppable videos?+
AI production tools aren't banned, but the video needs at least 3 seconds of real movement, the product on screen and TikTok's AI-generated label. AI voices are banned in LIVEs; check the current Shop video requirements before tagging a product in an AI-voiced video.
Which ppl.studio pack is best for TikTok Shop?+
Product Demo Video for shoppable videos (hands and the real product, constant motion), Product UGC Photos for image slots 2 to 9, and Creator UGC Video or carousels for organic reach.
Can an AI creator review my product on TikTok Shop?+
It can present and demonstrate the product as creator content. It can't pose as a customer who bought it: that's a fake testimonial under the FTC's rules and TikTok's.
Further reading
Make a UGC video for TikTok Shop.
Paste your product URL: Creator UGC Video writes the script, picks a persona and renders a 9:16 ad with captions in about ten minutes.
Other platforms
Shopify
2048×2048 squares, a full PDP shot list, and the pack that makes it.
Amazon
Pure-white mains, lifestyle secondaries and A+ Content, made to spec.
Etsy
2000 px photos, the real item first, AI scenes for scale and gifting.
WooCommerce
Theme-set sizes, a shot list per product, variation images and setup.
Meta Ads
1:1, 4:5 and 9:16 creative with safe zones, and AI disclosure rules.
2:3 pins at 1000×1500, product in a planned setting, AI labels.
Looking for your category instead of your channel? Browse by industry.