App Launch Video From Your Screenshots
Your app's real screens turned into a 20-second launch film — numbered features, the product doing something every second, cut on the beat, in three sizes.
What you walk away with
Three MP4s of the same film — 1080×1920 for TikTok, Reels and Shorts, 1920×1080 for X, YouTube and your site, 1080×1080 for feeds — each laid out for its frame, with sound, saved to your Gallery.
- Output
- 1 film · ~20s · 3 sizes · 9:16 · 16:9 · 1:1 · 1080p
- Time
- ~2 min / film
- Preset
- 6 steps
What is the Launch Video workflow?
The launch film a motion studio sells for a few hundred dollars — a calm frame around a loud product, one feature every four seconds, each one shown working — as a workflow. Pick your app (from its App Store listing or your own uploaded screens); the screens are read for what's on them and where each button, total and list sits, a feature is written for each from what your listing actually says, and the film is drawn frame by frame: the camera leaning in on the part about to change, a tap and the next screen, rows revealed, a callout dot on the exact element, a sound on every landing. Each step explains what needs to happen, why it matters, and how to do it in the dashboard.
What a run does, step by step
- 1App · Product briefCents
- 2Screens · An app screenFree
- 3Film · Launch filmCents
- 4MusicCents
- 5Render · Motion graphicsFree
- 6Save · GalleryFree
- Time
- ~2 min per film, hands-off
- Cost per run
- A fraction of a cent on your Gemini key for reading your screens and writing the film; the film is drawn in code, so rendering costs nothing.
- You get
- 1 film · ~20s · 9:16 + 16:9 + 1:1 · Sound design included
What this preset made
Before you start
- Your app in Apps — added from its App Store link (the screens, icon and description come with it) or by hand with 2–4 uploaded screenshots.
- A ppl.studio account — reading the screens and writing the film are two calls on your Gemini key (a fraction of a cent); the film is drawn on our side and costs nothing.
The Launch Video guide
- Step 01~1 min
Pick the app and its screens
Choose the app and 2–4 of its screens, in roughly the order a new user meets them. Each screen becomes one feature of the film.
Why this matters: Rule one of a launch video: show the product, not the logo. Real screens are what make the film believable — and the order of the screens is the order of the story.
OutcomeAn app and 2–4 screens.How to do it with ppl.studio
The setup lists your Apps; tick the screens you want. App Store screenshots work as they are — the marketing caption under each one is cropped away automatically.
- 1.1
Choose screens where something happens
A list, a total, a button with a result behind it, a progress streak. A screen that's all text gives the film nothing to point at.
Tip: Colourful screens make a better film than muted ones: the stage around them is calm on purpose, so the product is the loud part.
Output: 2–4 phone or desktop screenshots.
- Step 02~~20 s
Get the screens read and the film written
Each screen is read for what it shows and where its elements are — the button, the total, the list. Then the film is written: a hook for the first frame, one numbered feature per screen (a short eyebrow, a two-line headline, one sentence), and what the product does on each screen: a tap, a reveal, a zoom or a callout.
Why this matters: Two things make these films look designed: every scene shows the product doing something, and every claim is true. The writer may only use features your listing or notes actually describe — each one quotes its source, and a feature with no source is dropped before anything is drawn.
OutcomeA hook, 2–4 features, one dark scene and a closing line, each tied to a screen and an element on it.How to do it with ppl.studio
Two calls on your Gemini key: one reading the screens, one writing the film. The run shows what was written and anything dropped for lack of a source.
- 2.1
Check the hook is on the first frame
Feeds show the first frame before anything plays — it's your thumbnail. The hook is drawn there before anything moves.
Output: A hook ≤ 6 words, eyebrows of one word, headline lines ≤ 14 characters, sentences ≤ 80 characters.
- Step 03~~1–2 min
Get it drawn in three sizes
The film is drawn frame by frame: the hook, one feature every four seconds on a 120 BPM grid, one dark scene in the second half to reset attention, and a close on the product with one true line. Every tap, landing and reveal gets its own short sound.
Why this matters: Cuts on the beat give the film rhythm even with the sound off; a camera that leans in about a second and never past 1.5× keeps the screen sharp; a label that sits on the exact element for a full second is what makes a viewer understand the feature. The vertical, wide and square versions are laid out again for their frames — caption on top in 9:16, beside the device in 16:9 — never cropped.
OutcomeThree MP4s with sound, and a contact sheet of every shot.How to do it with ppl.studio
Drawn on our side with no video model — free, about a minute per size. A phone check runs on every shot (text in the safe area, three things on screen at most, labels of four words) and the result says what it flagged.
- 3.1
Watch it muted, then with sound
Muted, the captions should carry the story. With sound, every tap and landing should click into place on the beat.
- In-appGallery — Every generation lands here. Filter, bulk download, send to campaigns.
Output: 1080×1920, 1920×1080 and 1080×1080 MP4s, 30 fps, AAC sound at −16 LUFS.
How it compares
Launch Video workflow FAQ
Does it invent features?
No. Every feature must quote where it came from — your App Store description, the release notes, a screen's caption or your notes — and one with no source is dropped before anything is drawn. Sample data on screen is whatever your screenshots show.
Is it a video model?
No. The film is drawn in code from your real screens, frame by frame, the way a motion designer would build it — so the text is always sharp, the screens are exactly yours, and it costs nothing to render or re-render.
What does it cost?
Two calls on your Gemini key to read the screens and write the film — a fraction of a cent. Drawing the three sizes is free.
Can I use App Store screenshots?
Yes. Their marketing caption is found and cropped away, so the device shows only your app's interface.
Related workflows
Ready to run the Launch Video?
1 film · ~20s: ~2 min per film, hands-off. No credit card to start.