The Periodic Table of Video
Every video is a formula. 544 kinds of video, from GRWM to claymation to whip pans, in one table. Mix any four into your next idea.
Types of videos 147 types Gr On cameraGet ready with me Someone does their makeup, hair or outfit on camera while chatting to the viewer, often telling a story as they go. Vl On cameraVlog A handheld video diary of someone's day or trip, talked through to camera as things happen. Da On cameraDance Someone performs a choreographed routine, often a trending move set to a popular song, usually in one fixed full-body shot. St On cameraStorytime Someone tells a personal story straight to camera, often while doing something else like makeup, cooking or eating. Ve On cameraVideo essay A scripted, researched argument about a topic, narrated over B-roll, clips and graphics, usually longer than most short-form. Li On cameraLip sync Someone mouths along to a song or a viral audio clip, acting it out with expressions and gestures. Pc On cameraPodcast clip A short excerpt from a filmed podcast, cut to one strong point, with big captions and close mic shots. Sw On cameraStudy with me Someone studies or works in real time on camera, often with a visible timer, ambient sound and set break intervals. Mu On cameraMukbang Someone eats a large amount of food on camera, close to the mic, often chatting to viewers between bites. Pk On cameraPrank Someone is tricked on camera, and their reaction followed by the reveal is the payoff. Th On cameraTalking head One person talks straight into the lens, usually framed chest-up, delivering an opinion, tip or story. It On cameraInterview Two people talk, one asking questions and the other answering, usually filmed from two angles or in a shared wide shot. Di On cameraDay in the life A single day told in short clips from morning to night, with a voiceover or captions, often about a job or lifestyle. Sv On cameraStreet interview Strangers on the street are stopped and asked the same question on camera, with their answers cut together. Fc On cameraFamily content Parents and kids in everyday moments, small skits or challenges, usually filmed at home on a phone. Cha On cameraChallenge People attempt the same task, dare or trend and post their attempt, often calling on others to try it. Wn On cameraWhat's in my bag Someone empties a bag, desk or suitcase and shows each item, explaining why they carry it. Let On cameraLet's Play A creator plays a video game on screen while narrating their thoughts and reactions live. Cf On cameraConfession A quiet, honest admission spoken straight to a phone camera, often from a parked car or bed. Rn On cameraRant A heated opinion on one topic delivered straight to camera, fast and emotional. Coe On cameraCommentary A creator gives their opinion on internet events, drama or trends, often with clips or screenshots on screen. Ou On cameraOutfit check A creator shows the outfit they are wearing today, head to toe, often naming where each piece is from. Sx On cameraSocial experiment A staged setup that tests how strangers react to a situation, filmed openly or with hidden cameras. Pan On cameraPanel or debate Several people argue one topic around a table or on stage, cut down to the sharpest exchanges. Cou On cameraCouple content A couple's everyday moments, pranks, challenges or questions, usually filmed casually at home. Man On cameraMan vs task A creator tries something hard or new, like a skill, challenge or job, and shows how it really goes. Qa On cameraQ&A / AMA A creator answers questions from their audience, one at a time, with each question shown on screen. Sz On cameraSlow zoom confession A slow, steady zoom on someone sitting still while on-screen text reveals their plans, secrets or past. Re Reply & remixReaction Someone watches a clip, song or event and the video shows their face reacting, usually beside the original footage. Sh Reply & remixStitch Opens with the first seconds of someone else's video, then cuts to the creator replying, answering or reacting to it. Pw Reply & remixPut a finger down A creator reads out statements and viewers fold a finger for each one that applies to them, counting along. Due Reply & remixDuet A video played beside an original clip, where the creator reacts, joins in or adds their own part. Cot Reply & remixComment reply video A video that answers one specific viewer comment, with the comment shown on screen as a sticker or card. Gy Reply & remixGreen screen commentary A creator appears in front of a screenshot, article, photo or webpage and talks about it. Rq Reply & remixReplacing questions An answer filmed for one question, then the edit swaps in a different, funnier question that changes its meaning. Tel Reply & remixTell me without telling me A creator answers 'tell me you're X without telling me' by showing clues instead of saying it outright. Tf Reply & remixTwo friends, two vibes Two people react to the same situation in opposite ways, shown back to back or side by side. Po ActedPOV The camera plays 'you' while a scene unfolds toward you, set up by a 'POV:' caption that names your role. Md ActedMicro drama A serialised soap-style drama shot vertically in episodes of one to two minutes, each ending on a cliffhanger. Mo ActedMockumentary A fake documentary where characters give deadpan to-camera confessionals between scenes, in the style of office sitcoms like The Office. Sk ActedSkit A short acted comedy scene, often with one creator playing several characters, ending on a punchline. Ho ActedHorror short A tiny horror story, usually under a minute, that builds dread and ends on a jump scare or twist. Fk ActedFake ad A spoof commercial for a real or made-up product that copies ad cliches for comedy. Gl ActedGlow up A person's change over time or after a makeover, shown as a before followed by a confident after reveal. Ah ActedAnalog horror Horror told through fake old TV broadcasts, VHS tapes or emergency alerts, like Local 58 or The Mandela Catalogue. Be ActedBefore and after The same thing shown before and after a change, cut together so the difference lands in one moment. Ld ActedLip-dub A creator acts out a scene by lip-syncing someone else's spoken audio, like movie dialogue or a viral sound. Sy ActedSilent comedy A visual gag or short comic scene told with no speech, using physical acting, timing, sound effects or music. Chr ActedCharacter comedy One creator plays several characters in the same scene, switching outfits, wigs or voices for each one. Et ActedExpectation vs reality A polished, ideal version of something shown next to the honest, messier real version, for laughs or honesty. Gn ActedGenerational comparison skit POV skits showing how Gen Alpha, Gen Z, Millennials or Boomers handle the same situation differently. Rc ActedRecreation A creator recreates a famous scene, an old photo or an earlier video of themselves, often shown side by side. Thi ActedThings people say A list of how a type of person talks or behaves, each line acted out in a quick separate clip. Rs FacelessReddit story A forum post, often an AITA story, read by a synthetic voice over gameplay or satisfying footage with big captions. Wt FacelessWalking tour A steady first-person walk through a street, market or city, often one long take with only ambient sound. Fv FacelessFaceless voiceover A narrator tells a story or explains a topic over stock clips, images, AI scenes or gameplay, with no face shown. Cm FacelessCompilation Many short clips on one theme cut together back to back, often labelled or numbered. Dt FacelessDrone tour A place shown from the air with smooth drone flyovers, reveals and orbits, usually set to music. Cu FacelessCountdown A numbered list that counts down from a higher number to number one, saving the best for last. Qv FacelessQuote video A short quote shown as large text over slow, moody footage and music, meant to be read and felt. Tm FacelessText message story A story told through a chat thread on a phone screen, messages popping in one by one with typing dots and sounds. Nr FacelessNews recap A quick read-out of a news story using headlines, footage and key facts, with a narrator and captions. Sli FacelessSlideshow A run of photos or slides with text, swiped through as a carousel or auto-played to music. Sce FacelessScenic mood clip A slow, pretty clip of a place or moment set to a song, made for atmosphere rather than information. Sg FacelessScreen recording Footage of a phone or computer screen being used, sometimes with the creator's face in a corner talking it through. Pet FacelessPet video Pets doing funny or sweet things on camera, often with captions or a voiceover speaking as the pet. Gc FacelessGaming clip A short funny, skilled or shocking moment from a video game, often with the player's reaction or commentary. Ft FacelessFact video A run of surprising facts, one per beat, narrated or captioned over matching images or b-roll. Spo FacelessSports highlight The best moments of a game, season or athlete cut together, with replays at the key moments. Lr FacelessLive stream clip A short moment cut from a live stream, usually a funny, shocking or emotional reaction, shared as its own video. Nw FacelessNature or wildlife Footage of animals or landscapes, often with calm narration or captions explaining what is happening. Bab FacelessBaby or kid moment A candid, unscripted moment from a baby or child, filmed by a parent on their phone. Hr FacelessHands-only tutorial A tutorial where only the creator's hands appear, filmed from above, making, cooking or fixing something. Spt FacelessSplit screen gameplay The top half tells a story or clip while the bottom half plays mobile or parkour gameplay to hold attention. As SatisfyingASMR Video built around quiet, close sounds like tapping, whispering or crunching, recorded on sensitive mics to relax the viewer. Cv SatisfyingCooking video A recipe shown from raw ingredients to plated dish in quick close-up cuts, often with loud cooking sounds and little talking. Od SatisfyingOddly satisfying Short clips of perfect fits, clean slices, pressure washing, smooth loops or neat processes that are pleasing to watch. Rr SatisfyingRestoration Something old, rusted or broken is cleaned, repaired and refinished until it looks new, shown step by step. Tb SatisfyingTimelapse build A full build, from empty space to finished thing, sped up so hours of work play in seconds. Cle SatisfyingCleaning motivation A messy room or space is cleaned and organized in fast, satisfying cuts, usually ending in a calm reveal. Art SatisfyingArt process video An art, craft or DIY project recorded from blank start to finished piece, usually sped up with real-time moments. Tu ExplainersTutorial Step-by-step instructions that teach the viewer to do one specific thing, shown as it is done. Ex ExplainersExplainer A topic or idea broken down step by step with visuals, graphics or demonstrations so it is easy to understand. Mp ExplainersMap explainer A story told on an animated map, with routes drawing, borders shifting, zooms and labels. He ExplainersHistory explainer A historical event retold in short form with archive photos, maps, reconstructions or animation and a narrator. Ae ExplainersAnimated explainer An explainer told with drawn or animated characters, icons and scenes instead of live footage. Wo ExplainersWhiteboard explainer A hand draws the explanation on a whiteboard while a narrator talks, sped up so each drawing appears in time. Wf ExplainersWhat if A hypothetical scenario played out step by step, such as what if the moon disappeared, with visuals and narration. Dx ExplainersData explainer A short video that turns numbers into animated charts, maps or counters to explain one clear point. Bk ExplainersBreakdown A film scene, song, ad or sports play taken apart moment by moment to explain why it works. Sci ExplainersScience demo A small, visual experiment that shows a science idea in action, usually with a short explanation of why it happens. Bh ExplainersBar chart race An animated chart where bars for different items grow, shrink and swap places as the years tick by. Myh ExplainersMyth busting A common belief is stated, then tested or corrected with evidence, a demo or an expert explanation. Ht ExplainersHack or tip One quick trick or shortcut that makes an everyday task easier, shown in a few seconds. Sor ExplainersSource highlight The real article, post or document behind a claim fills the screen and the sentence being quoted is highlighted word by word as the narrator says it. Ru LifestyleRoutine A fixed sequence of everyday steps, like a morning or night routine, shown in order as short clips. Un LifestyleUnboxing A product is taken out of its packaging for the first time on camera, built around the reveal and first impressions. Rt LifestyleRoom tour A walk through a home or room showing its layout, decor and favourite details, with narration or captions. Pr LifestyleProduct review An honest verdict on a product after real use, covering pros, cons and who should buy it. Hu LifestyleHaul Someone shows a pile of recent purchases one item at a time, with prices and quick opinions. Dp LifestyleDesk setup A tour of a desk, gaming, studio or car setup, showing each piece of gear and why it is there. Wy LifestyleWhat I eat in a day Every meal and snack from one person's day, shown in order with quick notes on each. Dl LifestyleDe-influencing A creator tells viewers which popular products are not worth buying, and often what to get instead. Ut Brand & adsUGC testimonial A customer-style person tells how a product helped them, filmed on a phone like a normal post rather than an ad. Pd Brand & adsProduct launch A reveal of a new product or app that builds anticipation, then shows its key features and where to get it. Cus Brand & adsCustomer story A real customer explains the problem they had and how a product or service solved it, ideally with a result. Er Brand & adsEvent recap The highlights of an event, such as a conference, party or launch, cut fast to music to show its energy. Pm Brand & adsProduct demo A product shown working in real use, so viewers see what it does and how well it does it. Fs Brand & adsFounder story The person who started a company explains why they built it, usually to camera with behind-the-scenes footage. Vs Brand & adsVideo sales letter A longer pitch video that moves from the viewer's problem to a solution and an offer, ending with a call to buy. Bf Brand & adsBrand film A polished short film about a brand's story, people or values, built on feeling more than features. Rv Brand & adsRecruitment video A company's team shows what working there is like to attract new hires, with staff on camera and real workplace footage. Ap Brand & adsApp demo A tour of an app's screens completing one real task, showing how it works step by step. Lh Brand & adsLive shopping A host sells products in real time on a livestream, demoing items, answering comments and announcing limited deals. Pod Brand & adsPodcast trailer A 30 to 60 second teaser that sells a podcast show or episode with its best clips, host intro and release details. Bs Brand & adsBehind the scenes Footage of how something is made or what happens off camera, from a shoot, kitchen, studio or workshop. Us Brand & adsUs vs them A comparison ad showing the product next to the usual alternative, so the difference is obvious. Mov Brand & adsMovie-style trailer Anything, from a product to a dog's day, presented like a dramatic film trailer with title cards, booms and a deep voiceover. Pro Brand & adsPromo or sale ad A short ad that pushes a discount, deal or deadline, with the offer and urgency front and center. Ao Brand & adsASMR product ad A product ad where close-up sound and texture, like tapping, pouring or crinkling, make the product feel tactile. Prb Brand & adsProblem-solution skit A short acted scene that shows an everyday problem, then the product fixing it, often with a comic tone. Mem Brand & adsMeme spoof A familiar meme format or template is redone with a brand or creator's own message slotted in. Tes Brand & adsTestimonial compilation Several real customers sharing short reviews or results, cut together into one montage. Uv Brand & adsUGC voiceover B-roll Product footage shot on a phone, like using, unboxing or applying it, narrated by an off-camera voice telling a personal take. Ua Brand & adsUgly ad Deliberately unpolished ad creative, like shaky phone footage or plain text overlays, made to look like an organic post. Mv MusicMusic video Visuals made for a song and cut to its rhythm, showing the artist performing, a story or a mood. Lv MusicLyric video A song's lyrics appear and animate on screen in time with the track, over a simple background image or footage. Ly MusicLyric prank Someone texts a friend or partner a song's lyrics line by line to see if they notice, shared as a chat recording. Cov MusicCover Someone performs their own version of a well-known song, often stripped back or switched to another genre. Pf MusicPerformance video An artist sings or plays a song live to camera, often in one take, with the performance itself as the focus. Vi MusicVisualizer Abstract shapes, waves or particles that move in time with a track, usually made for a song release. Con MusicConceptual music video A music video built around a visual idea, symbol or mood instead of a plot, with repeated striking images. Nm MusicNarrative music video A music video where a story with characters and a plot plays out alongside the song. Son MusicSong ad An ad that sells a product through an original, catchy song or jingle with the product name in the hook. Doc DocumentaryDocuseries A documentary split into multiple short episodes that follow one subject or story over time. Es DocumentaryExpository documentary A documentary that makes an argument with authoritative voice-of-God narration over archive footage, graphics and b-roll. Oe DocumentaryObservational documentary A fly-on-the-wall documentary where the camera quietly watches people without interviews or narration. Py DocumentaryParticipatory documentary A documentary where the filmmaker is part of the story, interviewing and interacting with subjects on camera. Per DocumentaryPerformative documentary A documentary driven by the filmmaker's own personal experience and feelings, with them at the center of the story. Poe DocumentaryPoetic documentary A documentary that builds mood through juxtaposed images, rhythm and sound rather than a linear story or argument. Rd DocumentaryReflexive documentary A documentary that shows its own making, questioning how it was filmed, edited or staged. Ab AI-nativeAI Bigfoot vlog An AI-generated creature or character films a selfie-style vlog, treating its absurd life like an ordinary influencer. Aa AI-nativeAI ASMR AI-generated close-ups of a knife slicing impossible objects, like glass fruit or lava cake, with crisp, exaggerated cutting sounds. Af AI-nativeAI fake sitcom / news report Fully AI-generated scenes that mimic sitcoms, ads or TV news broadcasts, often absurd, with generated dialogue and sound. At AI-nativeAI twin An AI-generated copy of a creator, made from their face and voice, that presents content in their place. An AI-nativeAI avatar spokesperson A synthetic presenter, generated by AI, delivers a script straight to camera like a human spokesperson. Ay AI-nativeAre you a prompt? Real people act like AI-generated characters who slowly realize they are just text prompts in a video model. Show all 147 types
Video styles and aesthetics 155 styles Fn Film looksFilm noir Black-and-white crime-film look with hard shadows, venetian-blind light, cigarette smoke and rain-wet streets at night. Ff Film looksFound footage Fiction made to look like raw footage recovered from someone's camera: shaky, unedited, with timestamps and night vision. Bw Film looksBlack and white Footage with no colour, where contrast, light, shadow and texture carry the whole image. Sn Film looksSilent film Early-cinema look: scratched black and white, sped-up jerky motion, iris vignettes, ornate title cards and big acting. Sp Film looksSymmetric pastel Storybook film look of dead-centre symmetrical frames, flat-on angles, pastel palettes, dollhouse-neat sets and deadpan acting. If Film looksIndie film Art-house film look: muted natural colour, quiet static framing, lots of empty space, long takes and understated acting. Ws Film looksWestern Classic and spaghetti Western look: dusty frontier towns, sun-bleached warm colour, wide vistas and extreme close-ups of eyes. Bu Film looksBurtonesque Gothic whimsy in the spirit of Tim Burton: spindly pale big-eyed characters, spiral shapes, stripes and sudden pops of colour. Ci Film looksCinematic Footage that looks like a feature film: wide frames, shallow depth of field, motivated light, graded colour and smooth camera moves. Te Film looksTelenovela Over-the-top soap-opera look: snap zooms on shocked faces, dramatic music stings, bright glossy soft lighting and intense melodrama. Dc Film looksDocumentary Observational, real-world footage: handheld camera, natural light, sit-down interviews and unscripted moments. Blo Film looksBlockbuster Big-budget action film look: teal and orange grade, sweeping camera moves, slow-motion hero moments, explosions and booming sound. Sit Film looksSitcom Multi-camera TV comedy look: bright flat lighting, a three-walled set, wide shots, broad acting and a laugh track. Fin Film looksFincher look Desaturated, low-key grade with sickly green-yellow tints, deep shadows and precise, controlled, slow camera moves. Lf Film looksLens flare look Heavy streaks and flares of light across the frame, often blue horizontal anamorphic streaks, for a sci-fi or dramatic feel. Mal Film looksMalick style Dreamy, poetic film look: golden-hour sunlight flaring into the lens, wandering handheld camera, nature details and whispered voice-over. Mus Film looksMusic video look Stylised performance footage: high contrast, bold coloured light, smoke, dramatic angles and fast cuts timed to the beat. Nd Film looksNature documentary Wildlife film look: slow, steady long-lens or wide shots of animals and landscapes, crisp detail, with a calm authoritative narrator. Sof Film looksSofia Coppola dreamy haze Soft, hazy, pastel light with quiet intimate close-ups, lonely moments and a gentle, dreamy feminine mood. My Colour gradesMoody dark Low-key grade with deep shadows, crushed blacks, one or two small light sources and muted, desaturated colour. Gh Colour gradesGolden hour Footage lit by low, warm sun just after sunrise or before sunset, with long shadows, backlit glow and lens flare. Pe Colour gradesPastel A grade or palette built from soft, light, low-saturation colours like baby pink, mint, lavender and pale yellow. Ne Colour gradesNeon Glowing tubes and signs of saturated colour cutting through a dark scene, with coloured light spilling onto faces and wet surfaces. Df Colour gradesDay for night Daytime footage graded dark and blue so it reads as moonlit night, with silhouettes and crushed shadows. Bc Colour gradesBleach bypass Desaturated, high-contrast look with silvery highlights and deep blacks, from skipping the bleach step in film processing. Fo Colour gradesFilm stock emulation A grade that imitates a specific film stock's colour, contrast, grain and halation, such as a cinema print stock look. Tea Colour gradesTeal and orange Colour grade that pushes shadows and backgrounds teal and skin tones orange, for strong blockbuster-style contrast. Crs Colour gradesCross-processing Shifted, oversaturated colours and harsh contrast that mimic film developed in the wrong chemicals, often yellow-green or cyan casts. 8r Retro formats80s retro Synthwave look of neon grid floors, giant striped sunsets, chrome lettering, palm silhouettes and pulsing synth music. 1f Retro formats16mm film Look of 16mm film stock: coarse grain, soft focus, warm colour, halation, slight gate weave and occasional flicker. S8 Retro formatsSuper 8 Home-movie look of Super 8 film: heavy grain, warm faded colour, flicker, soft focus and dark rounded frame corners. Ca Retro formatsCamcorder 90s to 2000s home camcorder footage with a REC dot, battery icon, date stamp, soft video colour and clumsy zooms. Vh Retro formatsVHS Look of VHS tape playback: fuzzy colour bleed, scan lines, tracking noise, a warped bottom edge and an on-screen date stamp. Pl Retro formatsPolaroid Instant-photo look: square images in a thick white border, soft faded colour, flash glare, light leaks and slight blur. 7f Retro formats70s film 1970s film look: warm faded colour, soft focus, earthy oranges and browns, visible grain and slow zooms. Fh Retro formatsFlip phone Tiny, blocky, low-frame-rate video like a mid-2000s flip phone camera, with smeared colour and muffled sound. Dg Retro formatsDigicam Mid-2000s compact digital camera footage: harsh on-camera flash, small soft low-res frames, cool noisy colour and a date stamp. Ot Retro formatsOld TV Footage played on a curved CRT television, with scanlines, static, colour bleed and rounded screen corners. W9 Retro formatsWindows 95 Retro desktop-computer look: grey bevelled windows, pixel icons, error pop-ups and teal desktops from mid-90s operating systems. Wm Retro formatsWebcam Low-res laptop or desktop webcam footage, often looking like a 2000s video chat or vlog. Vt Retro formatsVintage newsreel Old black-and-white news footage from the 1930s to 50s, with scratches, flicker, bold title cards and a booming fast-talking narrator. Tt Device footageTilt-shift Real scenes made to look like tiny scale models, using a thin band of focus, blurred edges, boosted colour and sped-up motion. Gv Device footageGoPro POV Ultra-wide fish-eye footage from a small action camera strapped to a head, chest, helmet or bike. Nv Device footageNight vision Footage from a night-vision or infrared camera: glowing green or grey monochrome, heavy grain, bright eyes and dark edges. Ta Device footageThermal Footage from a thermal camera showing heat as colour: hottest areas white or yellow, warm red and orange, coldest purple or blue. Bo Device footageBody cam Footage from a chest-mounted body camera: wide fish-eye, jerky movement, a stamped date, time and device ID in the corner. Cct Device footageCCTV Fixed high-angle security camera footage: grainy, often grey or washed out, low frame rate, with a timestamp and camera label. Pz Device footagePaparazzi Footage that looks caught by press photographers: long lens, bursts of flash, a subject hurrying or shielding their face. Rp Device footageRaw phone Unedited, unfiltered phone footage that looks like an ordinary person shot it in the moment. Pht Device footagePhoto dump A loose, quickly-cut sequence of casual, unposed photos from someone's camera roll, mixing moments, food, friends and scenery. Fa Internet coresFrutiger Aero Mid-2000s tech-optimism look of glossy bubbles, clear water, green fields, blue skies and shiny glass interfaces. Ls Internet coresLiminal space Empty, eerily familiar in-between places like malls, pools, hallways and waiting rooms, shown with nobody in them. Dr Internet coresDreamcore Soft, hazy, dreamlike scenes of familiar places with odd symbols like eyes, clouds or lone doors, glowing and slightly wrong. We Internet coresWeirdcore Unsettling, low-quality images of ordinary places with cryptic captions, stray eyes or glitches, like a half-lost memory. Va Internet coresVaporwave Ironic 80s-90s consumer nostalgia: pink and teal gradients, Greek busts, palm trees, old computer graphics and slowed-down music. Sc Internet coresScene Mid-2000s scene-kid style: teased, brightly streaked hair, heavy eyeliner, neon and zebra prints, flash selfies and pop-punk energy. Y2 Internet coresY2K Late-90s to early-2000s pop look: shiny chrome, bubble fonts, pink and baby blue, butterfly clips, velour and flip phones. Ki Internet coresKidcore Playful 90s kid nostalgia: primary colours, plastic toys, stickers, crayons, rainbows and bright clutter. Vg Internet coresVSCO girl Late-2010s casual beachy look: oversized tees, scrunchies, shell necklaces, reusable bottles and soft, washed-out filtered photos. Y3 Internet coresY3K Far-future fashion look of liquid chrome, iridescent fabrics and sleek alien styling, mixing tech gloss with an uneasy, post-climate mood. Wh Internet coresWhimsigoth 90s mystical goth style: crushed velvet, dark florals, moons and stars, tarot, candles and flowing deep-coloured fabric. Is Internet coresIndie sleaze Late-2000s to early-2010s party look: messy hair, smudged eyeliner, skinny jeans, harsh direct flash and sweaty nights out. Cc Internet coresCybercore Retro-futuristic Y2K tech look of chrome blobs, wireframe grids, glowing screens and binary code, picturing a future that never arrived. Mb Internet coresMcBling Glitzy mid-2000s pop-celebrity style: rhinestones, velour tracksuits, hot pink, tiny dogs, oversized sunglasses and lip gloss. Wb Internet coresWebcore Early-web nostalgia: pixel GIFs, cursors, pop-up windows, under-construction banners, desktop icons and loading bars. Lo Internet coresLo-fi Cosy, slow, slightly soft scenes like a rainy window or a desk at night, usually looped over chill lo-fi beats. Ba Internet coresBackrooms Endless empty yellow office rooms with buzzing fluorescent lights, filmed like shaky found footage from an old camcorder. Bra Internet coresBrat Garish lime green, stretched blurry lowercase sans-serif text and messy, unbothered party-girl energy, from a 2024 album aesthetic. Fm Internet coresFrutiger Metro A flatter early-2010s tech look after glossy Frutiger Aero: solid bright tiles, thin white type, clean photos, like Windows 8. Sea Internet coresSeapunk Early-2010s internet aesthetic of ocean motifs, aqua and neon green, dolphins, early 3D renders and 90s cyber-rave graphics. Hp Internet coresHopecore Uplifting, earnest TikTok edits of kind, beautiful and hopeful moments, set to swelling music and gentle encouraging captions. Ob Internet coresOlder Brother Core Nostalgia for a 2000s teen older brother's world: early consoles, energy drinks, burned CDs, skate shoes and pop-punk posters. No Internet coresNostalgiacore Edits built from childhood media, toys, snacks and places that trigger nostalgia, usually for the 90s and 2000s. Ee Internet coresE-girl / E-boy TikTok youth style mixing emo, skater, gamer and anime cues: dyed hair, heavy eyeliner, striped long sleeves, chains and blush. Ia Internet coresInternet Awesomesauce Chaotic, childish late-2000s web humour: random cats, rainbows, lasers, unicorns, bacon, mustaches and loud 'lol so random' energy. Cor Internet coresCorecore Moody TikTok montages of unrelated clips, memes and text cut over melancholic audio, often about loneliness, modern life or society. Ad Lifestyle aestheticsArt deco 1920s-30s design of gold lines, strict symmetry, fan and sunburst shapes, black lacquer and bold geometric patterns. Gu Lifestyle aestheticsGrunge 90s grunge look: flannel, ripped denim, messy hair, faded washed-out colour, grainy film and an unbothered attitude. Co Lifestyle aestheticsCottagecore Romantic countryside living: baking bread, gardens, wildflowers, linen dresses and soft natural window light. Om Lifestyle aestheticsOld money Quiet luxury of inherited wealth: tennis whites, linen, sailboats, country estates and neutral, logo-free tailoring. Dk Lifestyle aestheticsDark academia Moody scholarly look: old libraries, tweed, candlelight, handwritten notes and deep brown, burgundy and green tones. Se Lifestyle aestheticsSteampunk Victorian-era retro future of brass gears, steam-powered machines, goggles, corsets and airships. Cg Lifestyle aestheticsClean girl Polished minimal beauty look: slicked-back bun, dewy skin, gold hoops, neutral clothes and tidy beige-and-white spaces. Cq Lifestyle aestheticsCoquette Hyper-feminine style of ribbon bows, lace, pearls, ruffles, pale pink and vintage-romantic details. Go Lifestyle aestheticsGothic Dark romantic style of black lace, velvet, candles, stone chapels, wrought iron and pale faces with dark lips. Cy Lifestyle aestheticsCyberpunk Futuristic noir of neon-lit, rain-soaked cities at night, holograms, street-level tech and hard contrast between glow and shadow. Lg Lifestyle aestheticsLight academia Bright scholarly look: sunlit libraries, cream and beige tones, poetry, classical art and soft, hopeful light. Mw Lifestyle aestheticsMob wife Loud glamour look: big fur coats, chunky gold jewellery, leopard print, red nails and lips, big hair and plenty of attitude. So Lifestyle aestheticsSolarpunk Hopeful eco-future look: green cities full of plants, solar panels, wind turbines, natural materials and community life. Gp Lifestyle aestheticsGorpcore Technical outdoor gear worn as everyday fashion: fleeces, shell jackets, trail shoes and hiking accessories, often shown outdoors. Br Lifestyle aestheticsBrutalist Raw concrete buildings, heavy blocky shapes and stark, blunt layouts with hard type and almost no decoration. Mi Lifestyle aestheticsMinimalist Clean, sparse look with one subject, lots of empty space, a few plain colours and simple, calm movement. Ma Lifestyle aestheticsMaximalist More-is-more look where every surface is layered with colour, pattern, objects and texture, busy but deliberate. Gb Lifestyle aestheticsGoblincore Celebrates the overlooked side of nature: mushrooms, moss, frogs, snails, mud, rocks and little found treasures. Fi Lifestyle aestheticsFairycore Magical woodland look of fairy wings, flower crowns, glowing lights, flowing dresses and soft enchanted forests. Mm Lifestyle aestheticsMemphis design 1980s design style of bold geometric shapes, squiggles, confetti and terrazzo patterns in clashing bright colours. Tg Lifestyle aestheticsTomato girl Italian-summer look: gingham sundresses, linen, tomatoes and lemons, sunny Mediterranean towns, cafes and sun-kissed skin. Ct Lifestyle aestheticsCoastal grandmother Relaxed seaside-home style: linen, cashmere, airy beach houses, white and blue interiors, hydrangeas and cooking for friends. Bb Lifestyle aestheticsBarbiecore A head-to-toe hot pink look: pink clothes, pink rooms and pink props, styled glossy, playful and doll-like. Aut Lifestyle aestheticsAuthentic messy Unpolished real-life styling of homes and outfits, cluttered and lived-in, a 2020s backlash to clean, minimal 'clean girl' aesthetics. F2 DrawnFlat 2D 2D vector animation built from simple shapes and solid colour fills, with little or no shading or texture. Sf DrawnStick figure Animation of simple line-drawn people with circle heads and single-line limbs, usually on a plain white background. Ps DrawnPencil sketch Animation that looks drawn in pencil, with rough construction lines, hatched shading and paper texture left visible. Rh DrawnRubber hose 1920s-30s cartoon style: bendy noodle limbs with no joints, pie-cut eyes, white gloves and bouncy, looping movement. Do DrawnDoodle Playful hand-drawn scribbles, arrows, hearts and outlines drawn over real footage or paper, often appearing stroke by stroke. Cr DrawnCartoon Classic TV-cartoon style: bold outlines, bright flat colour, simple shapes and bouncy squash-and-stretch characters. Cp DrawnCorporate Memphis Flat tech-illustration style of faceless people with tiny heads, long bendy limbs, unreal skin colours and floating colourful blobs. In DrawnInfographic Animated explainer style that uses icons, big numbers, charts, maps and labels to make information easy to follow. Hs DrawnHanna-Barbera style Economical 1960s TV cartoon look: thick outlines, held poses, repeating looped backgrounds and characters with collars or neckties. Ln DrawnLine art Animation drawn with clean single-weight lines on a plain background, often one continuous stroke, with little or no fill. Ck DrawnChildren's book Soft, warm picture-book illustration in motion: rounded characters, gentle textures like gouache, crayon or pencil, and cosy scenes. Car DrawnCaricature Drawings that exaggerate a person's most distinctive features, like a huge chin or tiny body, for humour or commentary. Wd DrawnWoodcut Bold black-and-white images carved from wood or lino, with chunky shapes, gouged texture lines and strong contrast. Bl DrawnBlueprint Technical drawing look: thin white lines, measurements and grid on a deep blue background. Io DrawnIsometric Little 3D-looking worlds drawn from a fixed angle with no perspective, so parallel lines never converge, like a tiny diorama map. Chl DrawnChalkboard Drawings and writing in chalk on a dark green or black board, often drawn live like a teacher explaining. En DrawnEngraving Fine-line engraved illustration built from crosshatching and parallel lines, like old banknotes, stamps or Victorian book plates. Cla DrawnClassic Disney-inspired Classic hand-drawn feature animation look: rounded, appealing characters with believable anatomy, fluid motion and rich painted storybook backgrounds. Um DrawnUPA / mid-century modern Flat, geometric 1950s cartoon look: stylised angular characters, limited colour, sparse backgrounds and abstract shapes. Ch Anime & comicsChibi Japanese super-deformed style of tiny characters with oversized heads, small stubby bodies and exaggerated cute expressions. Ka Anime & comicsKawaii Japanese cute style: pastel colours, rounded shapes and tiny smiling faces drawn onto food, objects and animals. Pp Anime & comicsPop art 1960s print-inspired look of bold flat colour, thick outlines, Ben-Day dots and repeated poster-like images. Hn Anime & comicsHand-painted anime Japanese animated-film look: lush hand-painted backgrounds, soft natural light, cel-shaded characters and gentle everyday moments. Cb Anime & comicsComic book Printed comic look: bold ink lines, flat colours, halftone dots, panel borders, speech bubbles and sound-effect words. Mn Anime & comicsManga Japanese comic look: black-and-white ink panels, screentone shading, speed lines and dramatic close-up expressions. Hl Anime & comicsHalftone Images built from printed dots of different sizes that create shading, like old newspapers, comics and screen prints. Web Anime & comicsWebtoon Bright, clean digital comic art made for vertical phone scrolling, with smooth shading, soft glow and panels stacked top to bottom. Sho Anime & comicsShonen anime Action anime look: sharp lines, speed lines, impact frames, intense eyes and dramatic power poses. Wes Anime & comicsWestern anime-inspired Western animation that borrows anime staging, action and expressive faces, often with a painterly or graphic finish. Gf Painted & printedGraffiti Street-art look of spray-painted lettering, drips, bold outlines and murals on brick, concrete, shutters and trains. Wr Painted & printedWatercolor Animation that looks hand-painted in watercolour, with soft transparent washes that bleed and bloom into the paper. Uk Painted & printedUkiyo-e The look of Japanese Edo-period woodblock prints: flat colour, bold outlines, stylised waves, mountains and everyday scenes. Sta Painted & printedStained glass Scenes built from bright translucent panes of coloured glass held together by thick black lead lines, glowing with light behind them. Op Painted & printedOil painting Animation that looks like a living oil painting, with thick visible brushstrokes that shift and move frame to frame. Rg Painted & printedRisograph Grainy print look from a stencil duplicator: two or three bright spot colours, halftone grain and slightly off-register layers. 3c 3D & game3D cartoon Polished animated-feature look: rounded 3D characters with big eyes, soft bounce lighting and rich, saturated colour. Pa 3D & gamePixel art Images built from visible square pixels and small colour palettes, like 8-bit and 16-bit video games. Mf 3D & gameMinecraft style Blocky worlds made of textured cubes, like a voxel building game, with square trees, square suns and pixel textures. Lw 3D & gameLow poly 3D scenes made from few polygons, so objects show visible flat triangular faces, usually with simple flat colours. Vo 3D & gameVoxel 3D scenes built from small coloured cubes, like 3D pixel art, often as tiny chunky dioramas. Vd 3D & gameVideo game retro Wobbly low-resolution early-3D game graphics from late-90s consoles: blurry textures that warp, jittering polygons and heavy fog. Cel 3D & gameCel shaded 3D rendered to look like a 2D cartoon, with flat colour bands, hard-edged shadows and drawn-looking outlines. Cly 3D & gameClay render Matte, single-colour 3D like an unpainted clay or grey model, showing form and light without textures. Fw 3D & gameFelt and wool Everything made of soft needle-felted wool or knitted yarn, like a handmade craft stop-motion world. Gm 3D & gameGame engine look Footage that looks rendered in a modern real-time video game engine: detailed but slightly too clean, with game-style lighting and camera. Gla 3D & gameGlass and chrome 3D objects made of clear glass and mirror-polished metal, all reflections, refractions and caustics on clean backgrounds. G3 3D & gameGlossy 3D render Shiny, clean 3D objects and abstract shapes in bright colours on simple studio backgrounds, like polished tech or brand visuals. H3 3D & gameHyperreal 3D Computer-generated 3D made to look completely photographic, with real materials, physics and lighting. I3 3D & gameInflated 3D 3D shapes, letters and objects puffed up like balloons or soft cushions, glossy and squishy. Min 3D & gameMiniature diorama A tiny handmade model set filmed up close with macro lenses, so you see the craft, the scale and shallow focus. Toy 3D & gameToy or plastic Characters and worlds that look like plastic toys, figurines or building-block sets, glossy and small-scale. Ib AI looksItalian brainrot Absurd AI-made hybrid creatures, like a fish in sneakers, given made-up Italian-sounding names chanted by a dramatic voiceover. Ac AI looksAI action figure A person rendered as a boxed collectible action figure in a blister pack, with themed accessories, name and tagline. Hyp AI looksHyperreal AI AI-generated footage made to pass as real camera footage, with natural light, real-looking people and believable motion. Sur AI looksSurreal AI Dreamlike, impossible scenes made with AI that embrace the strange rather than trying to look real. Show all 155 styles
Animation styles 44 animation techniques Sm Stop motionStop motion Real objects moved a tiny bit between photos, so on playback they move by themselves with a slight jitter. Cl Stop motionClaymation Stop motion with plasticine figures reshaped slightly each frame, so you see thumbprints, soft squash and a handmade wobble. Ce Stop motionCollage animation Cut-out photos, paper scraps and textures layered and moved together, like a scrapbook come to life. Le Stop motionLego animation Stop motion made with toy bricks and minifigures, built and moved a click at a time, often called a brickfilm. Pu Stop motionPuppet animation Characters built from separate parts joined at pivots, so limbs swing and bend like a paper or digital puppet. Pap Stop motionPaper cut-out Flat paper shapes moved by hand or animated digitally, with visible paper texture, cut edges and soft shadows. Pi Stop motionPixilation Real people photographed frame by frame like stop motion puppets, so they glide, slide or move in impossible ways. Ste Stop motionStepped motion Graphics move in held steps, each pose kept for a few frames, instead of smooth tweening, so cut-outs look as if a hand moved them. Ro Hand-madeRotoscope Animators trace over live-action footage frame by frame, so drawn characters move with the exact, fluid motion of real people. Fr Hand-madeFrame-by-frame Traditional animation where every frame is drawn by hand, giving fluid, expressive motion with lines that subtly shift. San Hand-madeSand animation An artist draws and wipes images in sand on a backlit glass table, morphing one scene into the next by hand, live. Sha Hand-madeShadow puppets Black silhouettes of hands, cut-outs or figures cast onto a lit screen, telling a story in shadow. Pg Hand-madePaint-on-glass Wet oil paint pushed and smeared on a sheet of glass under a camera, changed a little each frame so scenes flow. Lig Hand-madeLight painting Long-exposure photos where moving lights leave glowing trails, shot in sequence so the drawn shapes animate. Mg DigitalMotion graphics Shapes, text, icons and charts animated with clean, eased moves, usually in flat design and timed to a voice or music. Ga DigitalGlitch art Deliberately broken digital images: pixel smears, colour channel splits, blocky compression and jumping frames used as a style. Kt DigitalKinetic typography Words move, scale and swap in time with speech or music, so the text itself becomes the animation. Wa DigitalWhiteboard animation A hand draws pictures and words on a white board line by line, as if sketched live, while a voice explains. Pt DigitalPhoto animation A still photo is cut into foreground and background layers that slide at different speeds, giving it 3D depth. Lm DigitalLiquid motion Shapes, logos and transitions that flow, drip and blob like liquid, with smooth, elastic movement. Lp DigitalLoop An animation or clip that ends exactly where it starts, so it plays forever with no visible jump. Mor DigitalMorph One shape, object or face changes smoothly into another, with every in-between stage visible. Hb DigitalHybrid animation Different animation types, or animation and live action, mixed in one shot, like a drawn cartoon in a real kitchen. Pj DigitalProjection mapping Animation projected onto real objects or buildings, fitted to their shape, so solid surfaces seem to move or transform. Pua DigitalPull-apart view A 3D object comes apart along one axis into its labelled parts, the camera moving through the gap, then it closes again. Xc DigitalX-ray cutaway An object's outer shell turns see-through or is cut away, so the part inside that does the work can be watched while it moves. Am AI effectsAI morph transition An AI video model blends one shot into a completely different one, with shapes and textures flowing into each other. Ai AI effectsAI style transfer Real footage repainted by AI in another look, like anime, oil paint or clay, while the original motion stays the same. Sto AI effectsStop world Everything around the subject freezes mid-motion, rain, people, birds, while the subject keeps moving through it. Ep AI effectsExplode An AI effect where the subject bursts apart into pieces, debris or confetti, often in slow motion. Mel AI effectsMelt An AI effect where the subject softens and drips into a puddle of liquid, like wax or ice cream in the heat. Cru AI effectsCrush An AI effect where a press or heavy weight flattens the object, cracking or squashing it into a pancake. Il AI effectsInflate An AI effect where the subject swells up like a balloon, turning round and puffy, sometimes floating away or popping. Tal AI effectsTalking photo A still photo of a face is animated by AI so it blinks, moves its head and speaks with matching lips. Ak AI effectsAI kiss An AI effect that makes two people from separate photos lean in and kiss in a short generated clip. Vn AI effectsVanish An AI effect where the subject fades, dissolves or blinks out of the scene, leaving the empty background behind. Ag AI effectsAI disintegration An AI effect where the subject crumbles into dust or particles that drift away on the air. Au AI effectsAI hug An AI effect where two people from separate photos step toward each other and embrace in a generated clip. Cak AI effectsCake-ify An AI effect where an everyday object is sliced with a knife and turns out to be cake inside. Crc AI effectsCrochet diary An AI effect that turns a portrait or everyday scene into a moving world of crocheted dolls and yarn objects. Fg AI effectsFloating fall An AI effect where the subject drifts slowly downward as if weightless, like a feather or someone falling in a dream. Lev AI effectsLevitate An AI effect where the subject lifts slowly off the ground and hovers in the air, defying gravity. Sq AI effectsSquish An AI effect where the subject squashes like soft dough or a stress toy under a hand, then springs back. Wg AI effectsWorld morphing An AI effect where the surroundings keep morphing into new worlds while the subject or camera move carries on. Show all 44 animation techniques
Editing techniques and transitions 63 edits Mc CutsMatch cut A cut between two different shots that share a shape, motion, colour or composition, linking them visually. Jc CutsJump cut Cuts within one continuous shot of the same subject, removing pauses so the person skips forward in time. Ss CutsSmash cut An abrupt cut straight into a jarringly different scene, usually at the peak of a line, for shock or comedy. Jl CutsJ and L cut Split edits: a J cut starts the next shot's sound early; an L cut carries this shot's sound over the next. Sr CutsShot reverse shot Cuts back and forth between two people facing each other, with matching angles, to cover a conversation. Ic CutsInvisible cut A cut hidden in darkness, a passing object or a fast move, so separate shots look like one continuous take. Hc CutsHard cut A plain, instant cut from one shot to the next with no transition or effect, the default edit. Cro CutsCross cut Alternates between two or more scenes happening at the same time in different places, building tension until they meet. Cut CutsCut on beat Every cut is timed to land on the beats of the music, so the edit feels locked to the song. Rw CutsRewind Footage plays backwards so actions undo themselves, for magic tricks, comedy or a 'let me explain' reveal. Fz CutsFreeze frame The picture stops on one frame, often with a record scratch and 'yep, that's me', before explaining how we got here. Loo CutsLoop edit The last moment flows seamlessly into the first, so the video replays without a visible restart and gets watched twice. Cua CutsCutaway A brief cut to a related shot, like a detail, reaction or object, before returning to the main action. Mat CutsMatch on action A cut from one angle to another in the middle of a movement, so the action carries on smoothly across the cut. Gt TransitionsGlitch transition A burst of digital distortion, colour splitting and pixel blocks breaks one shot into the next. Mh TransitionsMorph cut A blended transition that smooths a jump cut in a talking head, so removed words look like continuous footage. Wip TransitionsWipe A line, edge or shape moves across the frame, pushing the old shot off and revealing the new one behind it. Ll TransitionsLight leak A warm orange or red flare of light washes across the frame, used as a soft transition or a vintage film texture. Ds TransitionsDissolve The outgoing shot fades out as the incoming shot fades in, overlapping briefly, to show time passing or a soft link. Zt TransitionsZoom transition A fast blurred zoom into one shot cuts to a matching zoom out of the next. Oc TransitionsOutfit change transition The creator jumps, snaps, spins or covers the lens and lands in a new outfit, the change hidden in the motion. Whi TransitionsWhip pan The camera swings so fast the image smears into streaks, and the cut hides in the blur to reach the next shot. Fd TransitionsFade to black The picture gradually darkens to black, or white, usually to end a scene or mark time passing. Hv TransitionsHand cover transition A hand covers the lens, the cut hides in the dark, and the hand pulls away on a new scene. Iw TransitionsIris wipe A circle shrinks onto one point, or grows from it, to close or open a shot, the classic cartoon ending. Dn TransitionsDefocus transition The shot blurs fully out of focus, and the next shot starts blurred and sharpens, hiding the cut in the blur. Spi TransitionsSpin transition The frame rotates quickly with motion blur at the end of one shot and spins into the next. Mk TransitionsMask transition An object or person passing close to the lens wipes across the frame, and the next shot is revealed behind its edge. Fy TransitionsFlying cam transition A fast, continuous camera move seems to fly from one scene straight into a completely different one, joined invisibly. Lid TransitionsLidar transition The scene breaks into a glowing 3D point cloud like a laser scan, then reassembles as the next location. Ti SpeedTimelapse Hours of real time squeezed into seconds by shooting frames at intervals and playing them back at normal speed. Sl SpeedSlow motion Footage shot at a high frame rate and played at normal speed, so a quick moment unfolds slowly and smoothly. Hy SpeedHyperlapse A timelapse where the camera also travels a long distance between frames, gliding through a place at high speed. Spe SpeedSpeed ramp Playback speed changes smoothly within one clip, fast to slow or slow to fast, to stress a key moment. Me EffectsMirror effect The image is flipped and duplicated across one or more axes, making symmetrical or kaleidoscope patterns. Gs EffectsGreen screen effect Keys out a solid background so the person appears over a different image or video, often a screenshot or article. Fl EffectsFlash A brief white or coloured frame bursts between shots or on a beat, like a camera flash, for punch and energy. Spl EffectsSplit screen The frame is divided into two or more panels, each playing its own video at the same time. Mt EffectsMeme insert A short, well-known meme clip or reaction is dropped into a video to comment on what just happened. De EffectsDouble exposure Two images are layered with transparency, often a silhouette filled with a landscape, to suggest memory or inner thought. Tw EffectsTime warp scan A line sweeps across the screen and freezes whatever it passes, so anything moving gets stretched, warped or duplicated. Cam EffectsCamera shake A shake effect added in the edit makes the frame jolt on impacts, beats or hits, for extra punch. Zp EffectsZoom punch-in A sudden digital zoom to about 120 to 150 percent on a face, usually to land a joke or stress a word. Pic EffectsPicture in picture A smaller video window sits on top of the main video, usually in a corner, playing at the same time. Clo EffectsClone effect The same person appears two or more times in one frame, made by masking separate takes from a locked camera. Sou EffectsSound-effect edit Almost every action or reaction gets its own sound effect, like boings, whooshes and dings, for comic, high-energy pacing. Zs EffectsZoom shake A quick digital punch-zoom combined with a short shake, used to stress reactions and beats in playful edits. Coo EffectsColour pop Everything turns black and white except one chosen colour or object, pulling the eye straight to it. Cuo EffectsCutout outline A person or object is cut out and given a thick white border like a sticker, often over a new backdrop. Fac EffectsFace zoom distort A face is warped with a bulge, stretch or pinch effect, often while zooming in, for a cartoonish comic reaction. Fb EffectsFreeze and label The video freezes on a character and a name tag or caption pops up to introduce them, then plays on. Gre EffectsGreen screen scan A scanning line sweeps across the screen, gradually swapping the real background for a photo from the camera roll behind you. Mon MontageMontage A sequence of short shots cut together, usually over music, to compress time or show many moments quickly. Iu MontageIntellectual montage Cuts between unrelated images so their pairing creates an idea or metaphor neither shot holds alone, from early Soviet film theory. Cop MontageCompare-and-contrast montage Alternates shots from two different worlds, people or times, so the difference between them hits harder. Men MontageMental construct montage Fragmented cuts, distortion and sound show a character's inner state, like anxiety, panic, intoxication or a racing mind. Rm MontageRhythmic montage Cuts timed to the rhythm of the action itself, like steps, hammer blows or waves, not only to the music. Tra MontageTraining montage Quick shots show someone practising and improving over time, building to a big success over a rousing song. Ef Editing stylesEdits (fan edits) Short stylised montages of a star, athlete or fictional character, cut tightly to a trending audio with effects on the beats. Su Editing stylesStructured chapter editing Long videos split into numbered chapters with title cards, clean graphics and recaps, so viewers always know where they are. By Editing stylesBayhem A high-energy action style of swooping low hero shots, golden-hour light, very fast cuts and huge explosions, named after one director. Ed Editing stylesEdgar Wright rhythm editing Ultra-fast cuts on everyday actions, with crash zooms, whip pans and sounds timed to music and jokes, after the director's style. Ret Editing stylesRetention editing Extreme-pace editing with no pauses, a visual change every second or two, loud sound effects, zooms and captions to stop viewers leaving. Show all 63 edits
Camera shots and moves 46 camera moves Cs FramingClose-up A face or object fills most of the frame, so small expressions or details carry the shot. Ew FramingExtreme wide shot A very distant frame where the person is a small figure inside a huge landscape or cityscape. Wi FramingWide establishing A wide opening shot of a building or place that tells viewers where, and often when, the next scene happens. Os FramingOver the shoulder The camera sits behind one person, their shoulder blurred in the foreground, looking at the person or thing they face. Cw FramingCowboy shot Frames a person from mid-thigh up, a framing from Westerns that kept the holstered gun in shot. Ec FramingExtreme close-up A very tight shot of one small detail, like an eye, lips, a fingertip or a texture, filling the frame. Ts FramingTwo shot A single frame holding two people, showing their relationship, distance and reactions at once. Ko FramingKubrick one-point perspective A dead-centred, symmetrical frame where every line runs to one vanishing point in the middle, after the director who made it famous. La AnglesLow angle The camera sits below eye level looking up, so the subject looks taller, stronger or more threatening. Ha AnglesHigh angle The camera sits above the subject looking down, making them look smaller, weaker or more vulnerable. Du AnglesDutch angle The camera is rolled to one side so the horizon slants, signalling unease, tension or that something is off. Tp AnglesTop-down The camera points straight down at a table or floor, showing hands and objects flat, like a map. Tk AnglesTrunk shot A very low angle from inside a car trunk looking up at characters peering in, framed by the open lid. Pho AnglesPhone on the floor The phone is set on the ground angled up, so people tower overhead, common for dance, outfit and dramatic shots. Fp Phone & POVFirst person POV The camera sees exactly what the character sees, often with their hands in frame, so the viewer becomes them. Mr Phone & POVMirror shot Filmed into a mirror, so the phone and the person holding it both appear in the reflection. Sel Phone & POVSelfie The creator holds the phone at arm's length with the front camera and talks straight into the lens. Sno Phone & POVSnorricam A camera rigged to the actor's body faces them, so they stay fixed in frame while the world lurches around them. Fe Phone & POVFisheye An ultra-wide fisheye lens bends straight lines into curves and bulges the centre, the classic skate video look. Oj Phone & POVObject POV The camera sits inside or on an object, like a fridge, mailbox or washing machine, showing the world from its view. Cad Phone & POVCar dashboard The phone is propped on the dashboard facing the driver, the standard setup for car vlogs and car storytimes. Cag Phone & POVCar grip shot A camera fixed to a moving car with a mount, looking at the driver or the road ahead. Ez MovesEarth zoom The camera starts close on a person and rises straight up through clouds to a satellite view of Earth, or the reverse. Dz MovesDolly zoom The camera dollies one way while the lens zooms the other, so the subject holds size as the background stretches. Tr MovesTracking The camera physically travels beside, ahead of or behind a moving subject, keeping pace with them. Pn MovesPan The camera turns horizontally left or right from one fixed position, like turning your head. Tl MovesTilt The camera rotates vertically up or down from one fixed position, like nodding your head. Cn MovesCrane shot The camera physically rises or lowers on a crane or jib arm, changing height smoothly and often revealing scale. Bt MovesBullet time Action appears frozen or ultra-slow while the camera sweeps around it, first done with a ring of still cameras. Cz MovesCrash zoom A very fast zoom in or out on the lens that snaps onto a face or object for drama or comedy. Sd MovesStatic tripod A locked-off shot where the camera never moves; only the people and things inside the frame move. Rf MovesRack focus Focus shifts during the shot from one subject to another at a different distance, steering where viewers look. Ar MovesArc shot The camera travels a partial curve around the subject, usually 90 to 180 degrees, keeping them centred. Ey MovesEyes-in zoom The camera pushes straight into a character's eye or mouth and through it, using the darkness to reach a new scene. Hd MovesHandheld The camera is held by hand with no stabiliser, so slight natural shake makes the footage feel raw and present. Tc MovesTruck The whole camera slides sideways left or right, parallel to the scene, unlike a pan, which only rotates. Pus MovesPush in The camera physically moves slowly toward the subject, tightening the frame to build focus or tension. Or MovesOrbit The camera circles all the way, or nearly 360 degrees, around a subject while keeping it centred. Pul MovesPull out The camera moves backward away from the subject, revealing more of the surroundings and often changing the meaning. Cae MovesCamera roll The camera rotates around its lens axis, spinning the horizon, for disorientation or a dramatic transition. On MovesOne take The whole video plays as one unbroken shot with no cuts, the camera moving through the action. Fpv MovesFPV drone A small first-person-view racing drone flies fast and close through gaps, around buildings and down cliffs in one fluid shot. Gg MovesGimbal glide A handheld stabiliser keeps the camera floating smoothly, gliding through spaces and around subjects. Lz MovesLazy Susan The subject turns smoothly in place as if on a turntable, or the camera circles at even speed, showing every side. Lu MovesLow shutter A slow shutter smears anything moving into motion-blur trails while still parts stay fairly sharp, for a dreamy or chaotic look. Tj MovesThrough-object shot The camera passes through a gap, window, keyhole or object in one move, carrying viewers from one space to the next. Show all 46 camera moves
Caption and text styles 26 text styles Tn CaptionsTikTok native text The app's own built-in text boxes in its default fonts, placed by hand, often on a coloured background box. Wc CaptionsWord-by-word captions Captions that show or highlight each word exactly as it is spoken, like karaoke, so the eye follows the voice. Sub CaptionsSubtitles Classic full-sentence subtitles at the bottom of the frame, small and plain, like on a film or TV show. Bi CaptionsBig bold captions Huge, heavy capital-letter captions in the centre of the screen, a few words at a time, with key words in colour. Bn CaptionsBounce captions Captions where each word springs into place with an elastic bounce, overshooting and settling as it is spoken. Em CaptionsEmoji captions Captions with emojis popping up next to key words, adding emotion and quick visual punchlines. Kc CaptionsKinetic captions Captions that move with the voice, shaking, scaling, sliding or bouncing to show emphasis and emotion. Hw CaptionsHandwritten text Words written by hand, or in a handwriting font, appearing over the video as notes, arrows and doodles. Hk CaptionsHighlighted key words Captions stay plain except for one key word per line, marked in colour or with a highlight box. Lc CaptionsLowercase caption A single small, casual line of lowercase text, usually near the top, that reads like a quiet thought. Mrb CaptionsMrBeast captions Huge, bold, colourful words that bounce onto the screen and act as visual punchlines, used on high-energy YouTube-style videos. Tv Text as the videoText-only video The whole video is words on a plain or simple background, read at the viewer's pace, often with music underneath. Cht Text as the videoChat bubbles The story is told as chat messages appearing one by one in bubbles, like reading someone's phone conversation. Low Text as the videoLower third A label in the lower part of the frame showing a speaker's name, role or location, like on TV news. Fut Text as the videoFutura title card Centred Futura text on a flat pastel, symmetrical frame, typed or cut on like a Wes Anderson film title card. Hi Text as the videoHeadline card A big news-style headline card filling the screen, often over a blurred photo, styled like a breaking story. Ns Text as the videoNotes app Text styled like a phone's notes app: a list or confession on a plain note page, as a screenshot or recording. Par Text as the videoPart callouts Short labels on leader lines or arrows point at the parts of an object, one at a time, as each part is named. Td Text as the videoTitle card A full screen of text between scenes that names a chapter, place, time or idea before the footage continues. Wl Text as the videoWall of text A long paragraph fills the screen over a background video, so viewers have to pause or rewatch to read it all. Ty Animated typeTypewriter text Letters appear one at a time, left to right, as if typed live, often with a blinking cursor and key clicks. Mot Animated typeMotion typography Letters and words keep their shape but travel through space, sliding, spinning and scaling, often in a 3D layout. Fu Animated typeFluid typography Letterforms that bend, melt, stretch and reshape themselves as if made of liquid or rubber. Gi Animated typeGlitch text Text that splits into red and blue channels, slices sideways and flickers like a broken digital screen. Mx Animated typeMatrix text Characters rain down or scramble randomly like computer code before settling into the real words. Nt Animated typeNeon text Lettering that glows like bent neon tubes, with a coloured halo, often flickering on as if just switched on. Show all 26 text styles
Sound and music styles 33 sounds Av VoiceAI voiceover A synthetic text-to-speech voice reads the script, from the flat built-in app voice to realistic AI narrators. Pv VoicePet voice A voiceover speaks as the pet, giving it a personality and narrating what it is supposedly thinking. Wp VoiceWhisper A quiet, breathy voice very close to the mic, ASMR-like, that feels intimate and makes viewers turn the volume up. Vc VoiceVoice changer A voice pitched up, down, robotic or monstrous with an effect, usually for comedy, characters or hiding identity. Rb VoiceRobot voice A voice distorted to sound mechanical and synthetic, with flat pitch and a metallic buzz, for comedy, sci-fi or characters. Ie VoiceInner monologue A voiceover of what the person on screen is thinking, often clashing with what they say or do. Na VoiceNarrator voiceover A calm narrator's voice tells the story over the footage, guiding the viewer like a documentary. Mq VoiceMovie quote audio A famous film line reused as the audio while the creator lip-syncs or acts it out in a new situation. Tre VoiceTrending audio A popular sound, song clip or voice line that many creators use at once, reused to ride its reach. Ph MusicPhonk Dark beats built on old Memphis rap samples, clanging cowbell melodies and distorted 808s, the default sound of car and gym edits. Si MusicSilence No music at all: only the real sound of the scene, or near quiet, which makes viewers lean in. Eo MusicEpic orchestral Big trailer-style music with soaring strings, brass, choir and pounding drums that makes any moment feel huge. Ms MusicMashup Two or more songs blended into one track, usually one song's vocals over another song's beat. Lb MusicLo-fi beats Soft, mellow hip-hop beats with warm keys, vinyl crackle and lazy drums that set a calm, cosy mood. Oi MusicOriginal song A song written and recorded for the video itself, often catchy or funny and about the brand or story. Ni RemixesNightcore Songs sped up and pitched higher, often over anime art, a 2000s internet remix style that led to today's sped-up trend. Slo RemixesSlowed and reverb A popular song slowed down and drenched in echo, making it dreamy, sad and nostalgic. Ml RemixesMallsoft A vaporwave offshoot that sounds like muffled mall music echoing through empty corridors and food courts. Spd RemixesSped up A song played faster and higher in pitch, giving it bright, urgent energy that fits quick cuts. Chi RemixesChipmunk pitch Audio pitched way up while the speed stays the same, so voices sound squeaky and cartoonish. Ri Sound effectsRiser A sound that climbs steadily in pitch and volume to build tension, ending on a drop, cut or reveal. Im Sound effectsImpact A heavy boom or hit sound placed on a cut, reveal or punchline so the moment lands harder. Bm Sound effectsBraam A huge, low, brass-like blast from movie trailers that signals danger, power or a big reveal. Bd Sound effectsBass drop A sudden, heavy hit of low bass after a build-up, the moment the music explodes and the picture changes. Who Sound effectsWhoosh A rushing air sound placed on fast moves and transitions, so swipes, zooms and whip pans feel quick and physical. Vb Sound effectsVine boom A short, deep bass thud meme sound dropped on a reaction, stare or awkward moment for comic emphasis. Sod Sound effectsSound bridge Sound from the next scene starts early, or the last scene's sound carries over, smoothly linking two shots. Soe Sound effectsSound effects only No music at all, only sound effects: whooshes, pops, clicks and impacts that make every action land. Cri ASMRCrinkling ASMR Close-up sounds of paper, foil, cellophane or plastic being crumpled, scrunched and crackled. Mec ASMRMechanical ASMR Crisp, close sounds of machines and tools: typing, cutting, clicking, slicing and switches. Mou ASMRMouth sounds ASMR Chewing, crunching, sipping and other mouth sounds recorded very close to the mic, usually while eating. Pes ASMRPersonal attention roleplay ASMR roleplay where the creator acts out care for the viewer, like a haircut or eye exam, speaking softly to camera. Tap ASMRTapping ASMR Fingernails tapping slowly or quickly on glass, wood, plastic or packaging, recorded close up. Show all 33 sounds
Hooks and story structures 30 story shapes Stp HooksStop scrolling A hook that calls out a specific viewer in the first second, like 'if you're a nurse on nights', so they stop. Wai HooksWait for it A hook that promises a payoff later, 'wait for it', so viewers sit through the build-up for the moment. Col HooksCold open The video starts mid-action, at the most intense or confusing moment, then rewinds to explain how it got there. Pat HooksPattern interrupt An opening jolt, a strange action, loud sound or direct command, that breaks the scrolling rhythm in the first second. Bol HooksBold claim hook An opening statement so strong or contrarian that viewers either agree or want to argue, which pulls them in. Dm HooksDramatic reveal hook An opening that teases a big payoff, a covered result or a 'you won't believe this', then delivers it at the end. Hg HooksHook stacking Several hooks land in the first two seconds at once: a striking visual, a bold text line and a spoken hook. Mys HooksMysterious message hook The video opens on a suspenseful or ominous line of text, a strange note or message, that demands an explanation. Pay HooksPayoff first The video opens with the end result, the finished thing or the big moment, then shows how it got there. Qh HooksQuestion hook The video opens with a question the viewer wants answered, which keeps them watching for the answer. Rk HooksRelatable confession hook The video opens with an honest admission of a common habit or frustration, so viewers think 'that's me'. Sa ShapesStory arc A clip built as setup, turn and ending: we meet someone, something changes or goes wrong, and it resolves. Sb ShapesStep by step A process shown as numbered steps in order, each with its own shot and label, so viewers can follow along. Cd ShapesCountdown timer A visible timer or countdown runs on screen, setting a deadline that keeps viewers watching until it hits zero. To ShapesThen and now A past version shown next to or before the present one, a person, place or thing, to show how much changed. Lt ShapesListicle A video built as a numbered list, each item short and labelled, so viewers stay to see the rest. Ge ShapesGuess the The viewer is challenged to guess an answer, a price, place or sound, before it is revealed after a short wait. Ser ShapesSeries One story or topic split into numbered parts across posts, each ending with a reason to watch the next. Com ShapesComparison Two options shown side by side or back to back on the same tests, so viewers can pick a winner. Ra ShapesRanking Items placed in order from best to worst, often on a tier list, with a quick reason for each spot. Rl ShapesReveal The whole video builds suspense toward showing one thing, a result, a face or a room, at the very end. Myt ShapesMyth vs fact A common belief is shown as a myth, then corrected with the real fact, one pair or several in a row. Dd ShapesDo and don't The right and wrong ways shown side by side or back to back, marked with green ticks and red crosses. Ir ShapesInteractive choice The viewer is asked to pick between options shown on screen and answer in the comments. Twi ShapesTwist ending A story that flips in the final seconds, revealing something that changes how you see everything before it. Pb PersuasionProblem solution A short ad or tip shape: show a familiar frustration first, then the product or trick that fixes it. Aid PersuasionAIDA A classic ad structure: grab Attention, build Interest, create Desire, then ask for an Action. Hoo PersuasionHook-Content-CTA A simple three-part script: a hook to stop the scroll, the main value, then one clear call to action. Hok PersuasionHook-Story-Bridge A hook, then a short personal story, then a bridge line that connects the story to the lesson or offer. Prl PersuasionProblem-Agitate-Solve A persuasion script: name a pain, make it sting with details and consequences, then present the fix. Show all 30 story shapes The Mixer Five columns, one element each, one video idea. Lock what you like and spin the rest.
LookLock
Fa Frutiger Aero Styles TechniqueLock
Ti Timelapse Edits Sound & textLock
Ph Phonk Sound Story shapeLock
Sa Story arc Story shapes A tutorial in frutiger aero , using timelapse , with phonk , told as story arc .
A short vertical video (9:16, 20 to 40 seconds).
Type: Tutorial. Step-by-step instructions that teach the viewer to do one specific thing, shown as it is done.
Look: Frutiger Aero. Mid-2000s tech-optimism look of glossy bubbles, clear water, green fields, blue skies and shiny glass interfaces.
Technique: Timelapse. Hours of real time squeezed into seconds by shooting frames at intervals and playing them back at normal speed.
Sound: Phonk. Dark beats built on old Memphis rap samples, clanging cowbell melodies and distorted 808s, the default sound of car and gym edits.
Structure: Story arc. A clip built as setup, turn and ending: we meet someone, something changes or goes wrong, and it resolves.
Sources: StudioBinder, Pixune, Wikipedia's list of internet aesthetics, the Higgsfield, Kling and Pika effect galleries, CapCut, Later and ppl.studio's own research. Search counts are Bing's US monthly searches (12-month average, November 2026) for each element's most searched video phrase, across 8 groups.