What is Carousel ads?
Carousel ads are a multi-image or multi-video ad format available on Meta, TikTok, LinkedIn, and other platforms. Each card in the carousel can feature a different image, headline, and link. Carousel ads let advertisers tell a visual story, showcase multiple products, or walk the viewer through a use case step by step. They typically achieve higher engagement and click-through rates than single-image ads because they invite interaction—swiping through cards is a low-friction action that increases time spent with the ad.
How it relates to AI UGC
ppl.studio's storyboard feature is built for carousel ads. Create a multi-frame sequence with the same AI expert across different scenes and products—then export each frame as a carousel card. Same face, different angles, one cohesive story.
Key statistics
- Carousel ads on Meta see 72% higher click-through rates than single-image ads (Kinetic Social).
- Carousel ads with 3–5 cards outperform those with fewer cards by 2x on engagement (Socialbakers).