What is Unboxing content?
Unboxing content shows someone opening, revealing, and reacting to a product for the first time. Originally a YouTube phenomenon, unboxing has become one of the most effective content formats across TikTok, Instagram Reels, and paid social. It combines social proof, product demonstration, and authentic reactions in a single piece of content. Brands use unboxing content on product pages, in ads, and across social media to drive purchase decisions.
How it relates to AI UGC
AI UGC tools can generate unboxing-style imagery—a persona holding or revealing a product with authentic-looking excitement. While AI video for unboxing is emerging, AI photo content showing the 'moment of reveal' is already used effectively in ads and product pages.
Key statistics
- Unboxing content drives 60% higher purchase intent than standard product photos (Think with Google).
- The hashtag #unboxing has over 50 billion views on TikTok as of 2025.