What is Retargeting?
Retargeting (also called remarketing) is an advertising strategy that shows ads to people who have already visited your website, app, or engaged with your content but haven't converted. Retargeting ads appear across social media, display networks, and search as the user browses. Because retargeted audiences are already familiar with your brand, the creative should feel personal and contextual—which is why UGC-style imagery performs well in retargeting campaigns.
How it relates to AI UGC
AI UGC is ideal for retargeting because you can generate many creative variations showing different use cases, personas, and scenes for the same product—keeping retargeting ads fresh for audiences who have already seen your initial creative.
Key statistics
- Retargeted visitors are 70% more likely to convert than first-time visitors (Criteo).
- Retargeting campaigns with UGC-style creative see 2–3x higher engagement than those with generic display ads.