Max Zeshut

I started ppl.studio because I lived the problem it solves. After years of running e-commerce brands and managing paid social campaigns, I watched the same bottleneck kill growth over and over: content production. Brands need hundreds of product photos, UGC-style creatives, and ad variations every month. The traditional way to get them—hiring creators, booking shoots, coordinating revisions—is slow, expensive, and doesn't scale.

The economics never worked. A single UGC creator charges $300 or more per deliverable. A product photoshoot runs $2,000+. Multiply that across dozens of SKUs and multiple platforms, and most marketing teams are forced to choose between quality and quantity. They settle for fewer creatives, slower testing cycles, and campaigns that run the same stale assets until performance drops off a cliff.

AI changed the equation. When image generation reached the point where faces stayed consistent, products looked real, and output was genuinely campaign-ready, I saw an opportunity to replace the entire production pipeline—not with worse content, but with more of it, faster, at a fraction of the cost. That conviction became ppl.studio.

Today, ppl.studio lets marketing teams create AI experts with consistent faces, pair them with real products, and generate authentic UGC photos in 60 seconds. No shoots, no creator management, no week-long timelines. Just the visual content you need, when you need it, at the scale your campaigns demand.

Writing

I write about AI content production, UGC strategy, and the tools that help product marketing teams move faster. Read more on the ppl.studio blog.

Connect

Follow ppl.studio for tips, examples, and behind-the-scenes builds.

• X (Twitter)
• TikTok
• Instagram
• Facebook