Etsy listing photos: sizes, rules and where AI fits
Etsy recommends listing photos at least 2000 px on the shortest side, and search thumbnails crop toward square and 4:3, so keep the item centred. Your listing must show the real item: use photos of it first, and AI lifestyle scenes after them to show scale, use and gifting.
Etsy requirements
| Recommended size | At least 2000 px on the shortest side |
|---|---|
| Thumbnail crop | Search and shop grids crop toward square and 4:3: keep the item centred with space around it |
| Format | JPEG in sRGB is the safe choice |
- Listings must represent the item accurately: lead with photos of the actual item you ship.
- If AI was used to create or change the item itself (a design, a print), Etsy's creativity standards ask you to disclose it in the listing.
- Handmade items must still be made by you; an AI scene around a real handmade item doesn't change that.
AI-generated images: AI-made scenes around your real item are fine when they don't misrepresent it. Disclose AI use that created or changed the item itself.
Platforms change these specs and some vary by category or country: check Etsy's own help pages before a large upload, or run your files through the image spec checker.
Packs for Etsy
What it costs
ppl.studio is $1.99 a week, and your first 10 photos are free with no card. Photos and videos generate on your own Google Gemini API key, so Google bills the model usage directly at its rates; a few video packs can also use a fal key. There is no per-pack fee and no usage-rights fee: every image and video comes with full commercial rights. See pricing.
Questions
What photo size does Etsy recommend?+
At least 2000 px on the shortest side. Larger is fine; Etsy resizes for display.
Can I use AI images on Etsy?+
Use photos of the real item first. AI scenes that show it in use or at scale can follow, as long as they show the item accurately. Disclose AI use that created or changed the item itself.
Which shots should I add after the real-item photos?+
Scale (on a person or next to something familiar), in-use, a detail close-up and a gift or packaging shot answer most buyer questions.
Further reading
Make a UGC video for Etsy.
Paste your product URL: Creator UGC Video writes the script, picks a persona and renders a 9:16 ad with captions in about ten minutes.
Other platforms
Shopify
2048×2048 squares, a full PDP shot list, and the pack that makes it.
Amazon
Pure-white mains, lifestyle secondaries and A+ Content, made to spec.
TikTok Shop
A real main image, AI lifestyle in later slots, and video that meets Shop rules.
WooCommerce
Theme-set sizes, a shot list per product, variation images and setup.
Meta Ads
1:1, 4:5 and 9:16 creative with safe zones, and AI disclosure rules.
2:3 pins at 1000×1500, product in a planned setting, AI labels.
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