Walmart Marketplace product images: the rules
Walmart wants a square main image of the product alone on a white background, with no text, watermarks or borders, and secondary images that show the product from other angles, in use and at scale. The Amazon Listing Pack's spec (a white main and six secondary images at 2000×2000) fits Walmart's listing too.
Walmart Marketplace requirements
| Main image | Square, the product alone on a white background; no text, watermarks or borders |
|---|---|
| Size | Large square images so zoom works; check Seller Center's current minimum |
| Secondary images | Other angles, in-use, scale and detail |
- Images must match the item as listed, including colour and pack size.
- Walmart's category style guides add rules for apparel, food and others.
AI-generated images: Walmart judges images on accuracy and its listing rules. Keep the main image a true image of the product.
Platforms change these specs and some vary by category or country: check Walmart Marketplace's own help pages before a large upload, or run your files through the image spec checker.
Packs for Walmart Marketplace
What it costs
ppl.studio is $1.99 a week, and your first 10 photos are free with no card. Photos and videos generate on your own Google Gemini API key, so Google bills the model usage directly at its rates; a few video packs can also use a fal key. There is no per-pack fee and no usage-rights fee: every image and video comes with full commercial rights. See pricing.
Questions
Can I reuse my Amazon images on Walmart?+
Mostly. Both want a white-background main and in-use secondaries; check Walmart's category style guide for differences.
Can the main image be AI-generated?+
It must show the product exactly as sold. Build it from your own product photo and keep generated scenes for secondary images.
Further reading
Make a UGC video for Walmart Marketplace.
Paste your product URL: Creator UGC Video writes the script, picks a persona and renders a 9:16 ad with captions in about ten minutes.
Other platforms
Shopify
2048×2048 squares, a full PDP shot list, and the pack that makes it.
Amazon
Pure-white mains, lifestyle secondaries and A+ Content, made to spec.
TikTok Shop
A real main image, AI lifestyle in later slots, and video that meets Shop rules.
Etsy
2000 px photos, the real item first, AI scenes for scale and gifting.
WooCommerce
Theme-set sizes, a shot list per product, variation images and setup.
Meta Ads
1:1, 4:5 and 9:16 creative with safe zones, and AI disclosure rules.
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