What is Visual preset?

A visual preset is a saved bundle of generation parameters—lighting, camera angle, location category, color grading, mood, composition rules—that can be applied to any new prompt with a single click, ensuring visual consistency across a batch of generated images. Visual presets are the production equivalent of a photographer's 'look' or a film colorist's LUT: rather than re-describing the visual treatment for every generation, you save the look once and reuse it. For marketing teams, visual presets solve the inconsistency problem that makes most AI-generated creative feel 'off-brand'—if every image in your feed uses subtly different lighting and color, the feed doesn't read as one cohesive brand voice. Locking a preset across a campaign or content cluster gives the feed-level cohesion that builds brand recognition and supports the kind of repeatable creative testing where you want one variable changing at a time.