LinkedIn content for B2B: sizes and formats
LinkedIn single-image posts and ads take 1.91:1 (1200×627) and 1:1 (1200×1200); vertical video plays in the feed on mobile. B2B content there works best when it explains something, so the explainer packs fit better than product UGC.
LinkedIn requirements
| Single image | 1.91:1 at 1200×627, or 1:1 at 1200×1200 |
|---|---|
| Video | Horizontal, square and vertical are supported |
- Sponsored content follows LinkedIn's advertising policies, including accurate claims and no misleading images.
AI-generated images: LinkedIn shows Content Credentials (C2PA) on images that carry them.
Platforms change these specs and some vary by category or country: check LinkedIn's own help pages before a large upload, or run your files through the image spec checker.
Packs for LinkedIn
Explainer Ad
A 40–60 second explainer ad in 9:16 and 1:1.
You get: 1 ad · 40–60s · 9:16 · 1:1 · 1080p · ~4 min / ad
How it worksChart Explainer
One number's story as a line that draws itself, in 16:9 and 9:16.
You get: 1 video · 40–60s · 9:16 · 16:9 · 1080p · ~5 min / video
How it worksLaunch Video
A launch film in 9:16, 16:9 and 1:1.
You get: 1 film · ~20s · 3 sizes · 9:16 · 16:9 · 1:1 · 1080p · ~2 min / film
How it worksWhat it costs
ppl.studio is $1.99 a week, and your first 10 photos are free with no card. Photos and videos generate on your own Google Gemini API key, so Google bills the model usage directly at its rates; a few video packs can also use a fal key. There is no per-pack fee and no usage-rights fee: every image and video comes with full commercial rights. See pricing.
Questions
What size should LinkedIn images be?+
1200×627 (1.91:1) or 1200×1200 (1:1).
Which ppl.studio packs suit LinkedIn?+
Explainer Ad, Chart Explainer and Launch Video: they explain an idea, which is what B2B feeds reward.
Make a UGC video for LinkedIn.
Paste your product URL: Creator UGC Video writes the script, picks a persona and renders a 9:16 ad with captions in about ten minutes.
Other platforms
Shopify
2048×2048 squares, a full PDP shot list, and the pack that makes it.
Amazon
Pure-white mains, lifestyle secondaries and A+ Content, made to spec.
TikTok Shop
A real main image, AI lifestyle in later slots, and video that meets Shop rules.
Etsy
2000 px photos, the real item first, AI scenes for scale and gifting.
WooCommerce
Theme-set sizes, a shot list per product, variation images and setup.
Meta Ads
1:1, 4:5 and 9:16 creative with safe zones, and AI disclosure rules.
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