Instagram content: sizes, formats and AI labels
Instagram feed posts take 4:5 (1080×1350) and 1:1 (1080×1080); the profile grid now previews posts at 3:4. Stories and Reels are 9:16 (1080×1920), and carousels hold up to 20 images or videos. Instagram may label content as 'AI info' when it detects or you disclose AI.
Instagram requirements
| Feed post | 4:5 at 1080×1350, or 1:1 at 1080×1080 |
|---|---|
| Profile grid | Previews posts at 3:4: keep the subject centred |
| Stories and Reels | 9:16 at 1080×1920 |
| Carousel | Up to 20 images or videos |
- Product tags need an Instagram Shop connected to a catalog.
- Branded content with a paid partner uses the paid-partnership label.
AI-generated images: Meta adds an 'AI info' label when it detects AI-generated content or when you disclose it, which Meta asks you to do for realistic video and audio.
Platforms change these specs and some vary by category or country: check Instagram's own help pages before a large upload, or run your files through the image spec checker.
Packs for Instagram
Creator UGC Video
9:16 Reels with captions.
You get: 1 video · 8–32s · 9:16 · 1080p · ~10 min
How it worksViral TikTok Carousel
Swipe carousels that post to Instagram as well as TikTok photo mode.
You get: 5–8 slides · 9:16 · 1080p · ~10 min / carousel
How it worksProduct UGC Photos
4:5 and 1:1 feed posts with one creator.
You get: 6 photos · 4:5 · 2048² · ~10 min
How it worksWhat it costs
ppl.studio is $1.99 a week, and your first 10 photos are free with no card. Photos and videos generate on your own Google Gemini API key, so Google bills the model usage directly at its rates; a few video packs can also use a fal key. There is no per-pack fee and no usage-rights fee: every image and video comes with full commercial rights. See pricing.
Questions
What is the best Instagram post size?+
4:5 at 1080×1350 takes the most feed space. Keep the subject centred so the 3:4 grid preview doesn't cut it.
How many slides can an Instagram carousel have?+
Up to 20 images or videos.
Will Instagram label AI content?+
It may, with an 'AI info' label. Meta asks you to disclose realistic AI video and audio.
Further reading
Make a UGC video for Instagram.
Paste your product URL: Creator UGC Video writes the script, picks a persona and renders a 9:16 ad with captions in about ten minutes.
Other platforms
Shopify
2048×2048 squares, a full PDP shot list, and the pack that makes it.
Amazon
Pure-white mains, lifestyle secondaries and A+ Content, made to spec.
TikTok Shop
A real main image, AI lifestyle in later slots, and video that meets Shop rules.
Etsy
2000 px photos, the real item first, AI scenes for scale and gifting.
WooCommerce
Theme-set sizes, a shot list per product, variation images and setup.
Meta Ads
1:1, 4:5 and 9:16 creative with safe zones, and AI disclosure rules.
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