AI UGC for makeup and beauty brands
Colour cosmetics sell on how a shade looks on a face, so a beauty brand needs the same lipstick or palette shown on many skin tones, in many lights, every launch. ppl.studio puts your real packaging in the hands of a consistent AI creator for holding, applying and haul shots, and turns them into get-ready-with-me videos and carousels.
Selling serums, SPF and routines rather than colour? The skincare page covers routines, texture and claim rules. Go there.
Why beauty brands content is hard to produce
Every shade needs its own content
A 12-shade foundation launch needs each shade shown on the skin tones it was made for. Seeding creators for every shade rarely happens, so most shades launch with a flat packshot and nothing on a face.
Launch content is needed before anyone has tried it
Ads, the PDP and the launch email all need in-use imagery on day one, weeks before seeded creators post. AI UGC fills that gap; real creator content replaces it as it comes in.
Gift sets and seasonal drops multiply the work
Holiday sets, advent calendars and limited editions each need their own shots for a few weeks of selling. Re-shooting the core range in seasonal sets is rarely worth a studio day.
Packs for beauty brands
Product UGC Photos
The creator holding, applying and wearing the product: six shots at 1:1, 4:5 and 9:16 for ads and the PDP.
You get: 6 photos · 4:5 · 2048² · ~10 min
How it worksCreator UGC Video
Get-ready-with-me and first-impression videos with burned-in captions, for TikTok and Reels.
You get: 1 video · 8–32s · 9:16 · 1080p · ~10 min
How it worksViral TikTok Carousel
Swipe carousels such as lip combos, shade-finder guides or a routine in five steps.
You get: 5–8 slides · 9:16 · 1080p · ~10 min / carousel
How it worksWhat's Inside Carousel
Gift sets and advent calendars: one slide per product, made from your own photos at no generation cost.
You get: 6–9 slides · 9:16 · 1080p · ~2 min / carousel
How it worksWhere to start
Start with Product UGC Photos on your best-selling shade with an Expert who matches its buyer, then run the same Expert through a GRWM video so the photos and the video share one face.
What it costs
ppl.studio is $1.99 a week, and your first 10 photos are free with no card. Photos and videos generate on your own Google Gemini API key, so Google bills the model usage directly at its rates; a few video packs can also use a fal key. There is no per-pack fee and no usage-rights fee: every image and video comes with full commercial rights. See pricing.
Questions
Can AI UGC show my exact shade on skin?+
Treat it as a close depiction, not a swatch. The packaging comes from your upload, but colour on skin is rendered, so compare every image with a real swatch before it goes on a shade-finder or PDP, and keep real swatch photos as the reference shoppers choose from.
Can I show the same product on different skin tones?+
Yes. Run the same pack with Experts of different skin tones, or generate the product with several Experts in one session. Check that undertone-specific shades are shown on the skin tones they were made for.
Do I have to label beauty content made with AI?+
TikTok asks you to label realistic AI-generated content, and Meta adds an AI info label to some AI images. In ads, never present an AI creator as a real customer: the FTC treats invented testimonials as deceptive.
What does it cost to make a launch set?+
ppl.studio is $1.99 a week and the first 10 photos are free with no card. Images and videos generate on your own Google Gemini API key, billed by Google, so a set costs your API usage rather than a creator fee per shade.
Further reading
Make a UGC video for beauty brands.
Paste your product URL: Creator UGC Video writes the script, picks a persona and renders a 9:16 ad in about ten minutes.
Related industries
Selling on a specific channel? See the image specs and packs by platform.