What is Sora 2?

Sora 2 is OpenAI's second-generation text-to-video model, released in late 2025 as a major upgrade over the original Sora preview from early 2024. Sora 2 produces 1080p clips up to 60 seconds with native audio, supports image-to-video and video-to-video conditioning, and includes a 'storyboard' mode that lets users describe a sequence of beats rather than a single shot. For marketing use, Sora 2's strength is cinematic-looking video—deep depth of field, professional lighting, polished camera moves—which is closer to commercial brand video than to candid UGC. This makes Sora 2 better suited to hero brand films, product launches, and high-production-value campaign anchors than to scroll-stopping UGC for paid social. Brands often combine Sora 2 (for brand-film moments) with image-to-video models like Veo 3.1 (for UGC-style talking-head clips) to cover both ends of the creative spectrum from a single content brief.