Do and don't carousel
Also known as: DON'T / DO split card
One problem per card, split down the middle: DON'T with the common reaction, DO with a counter-intuitive fix, each with one simple illustration.
Everything on the first card: the problem, the wrong move and a surprising right move; the surprise is what gets shared and argued about.
Candidate. Seen going viral, but not yet for enough creators to call it a pattern. Worth a test.
Examples that went viral
Real posts in this format, with their views and how far they beat the creator's usual. They play from TikTok.
How it's built
The hook: offer. The first line promises something concrete to get or do: a tip, a find, a list.
- Slide 1problem title, the DON'T and DO halves side by side
- Slide 2a second situation in the same split
- Last slidethe guide or product, link in bio
Make a carousel like this
Give ppl.studio your topic or product: it writes and makes the post in this format, beat for beat, ready to post.
Make one like thisDo and don't carousel: FAQ
What is the do and don't carousel format?
One problem per card, split down the middle: DON'T with the common reaction, DO with a counter-intuitive fix, each with one simple illustration. Everything on the first card: the problem, the wrong move and a surprising right move; the surprise is what gets shared and argued about.
How long should a do and don't carousel post be?
The posts that went viral ran about 3 slides.
Which niches is it working in?
It went viral in Pets, Parenting, Education & coaching.
How well does it do?
Viral for 1 creator; the top post 2.2M views. The best of them reached 577× the creator's usual views.
Is it still working?
Candidate: Seen going viral, but not yet for enough creators to call it a pattern. Worth a test. The newest viral example was posted 2025-01-04.
Can I make one with AI?
Yes. ppl.studio makes this carousel from the format: you give it a topic and your product or account, it writes and makes the post following the same structure, ready to post.