Instead of saying this, say this carousel
Also known as: “Instead of X, say Y” relationship cards
Minimal black text cards, one habit per card: a spaced-caps heading, then a line swap the viewer can use tonight.
Each card is a line swap the viewer can copy into her next conversation: the usual thing people say, then the better thing to say. Plain black cards and the same look every post make it a playlist people save.
Candidate. Seen going viral, but not yet for enough creators to call it a pattern. Worth a test.
Examples that went viral
Real posts in this format, with their views and how far they beat the creator's usual. They play from TikTok.
How it's built
The hook: offer. The first line promises something concrete to get or do: a tip, a find, a list.
- Slide 1the title card: black, spaced serif caps
Make a carousel like this
Give ppl.studio your topic or product: it writes and makes the post in this format, beat for beat, ready to post.
Make one like thisInstead of saying this, say this carousel: FAQ
What is the instead of saying this, say this carousel format?
Minimal black text cards, one habit per card: a spaced-caps heading, then a line swap the viewer can use tonight. Each card is a line swap the viewer can copy into her next conversation: the usual thing people say, then the better thing to say. Plain black cards and the same look every post make it a playlist people save.
How long should a instead of saying this, say this carousel post be?
The posts that went viral ran about 6 slides.
Which niches is it working in?
It went viral in Relationships & dating.
How well does it do?
Viral for 1 creator; the top post 1.4M views. The best of them reached 53× the creator's usual views.
Is it still working?
Candidate: Seen going viral, but not yet for enough creators to call it a pattern. Worth a test. The newest viral example was posted 2023-08-29.
Can I make one with AI?
Yes. ppl.studio makes this carousel from the format: you give it a topic and your product or account, it writes and makes the post following the same structure, ready to post.