# ppl.studio

> AI UGC studio. Create an AI expert with a consistent face, pair them with your
> own product photos, and generate campaign-ready UGC photos and talking-head
> videos in about 60 seconds. Built for e-commerce and performance marketing
> teams who need creative volume without booking creators or photoshoots.

ppl.studio is a web app. You create a persona once, upload products once, and
the same recognisable face appears across every scene you generate, so a brand
can run a coherent visual identity across hundreds of assets. Every image
carries full commercial rights. Image generation runs on the Google Gemini API
using a key you supply (default image model: Nano Banana 2.1,
gemini-nano-banana-2.1), so generation cost stays on your own Google account.

## Pricing

- [Pricing (machine-readable)](https://ppl.studio/pricing.md): plans, limits and prices as structured markdown
- [Pricing page](https://ppl.studio/pricing): the same information for humans, with FAQ

Summary: 10 free photos with no credit card, then $1.99/week with unlimited
generations inside the app. Cancel anytime. You bring your own Gemini API key.

## Product

- [Home](https://ppl.studio/): what the product does, with examples
- [Features](https://ppl.studio/features): personas, props library, storyboards, scene control
- [How it works](https://ppl.studio/how-it-works): every engine behind a post, grouped by the loop (Find → Plan → Make → Compose → Distribute, and the numbers back to Find); the eight bricks and how workflows chain them
- [Workflows](https://ppl.studio/workflows): end-to-end recipes (creator UGC video, lipsync video, TikTok carousel, animated story ad, product photos)
- [AI UGC API](https://ppl.studio/features/api): everything the app does over REST with one API key — product URL in, finished MP4 out
- [MCP server](https://ppl.studio/features/mcp): use ppl.studio from claude.ai, ChatGPT, Claude Code, Cursor or any MCP client — hosted at https://ppl.studio/mcp (OAuth sign-in), or local via npx to save results to disk
- [Claude skill](https://ppl.studio/skills/ppl-studio/SKILL.md): the ppl.studio playbook for Claude — workflows, briefs, the priced preview, the API with curl
- [Tools](https://ppl.studio/tools): free calculators and generators (UGC cost, ROAS, rate card, hooks, briefs)
- [Examples](https://ppl.studio/examples): generated output by market
- [Case studies](https://ppl.studio/case-studies): measured outcomes from real usage, including two of ppl.studio's own projects

## Reference

- [Glossary](https://ppl.studio/glossary): definitions across UGC, paid social, creative ops and AI search
- [Blog](https://ppl.studio/blog): guides on AI UGC production, creative testing and AI search visibility
- [Guides](https://ppl.studio/guides): longer how-to walkthroughs
- [Comparisons](https://ppl.studio/compare): ppl.studio versus specific alternatives, and category overviews
- [API documentation](https://ppl.studio/docs/api): every /api/v1 endpoint with its body and response
- [OpenAPI spec](https://ppl.studio/openapi.yaml): the same API as OpenAPI 3.1
- [FAQ](https://ppl.studio/faq)
- [Changelog](https://ppl.studio/changelog)

## About

- [About](https://ppl.studio/about): what the company is and who it serves
- [Author](https://ppl.studio/about/author): who writes the editorial content
- [Contact](https://ppl.studio/contact)

## Optional

- [Full text for agents](https://ppl.studio/llms-full.txt): the product, pricing, every workflow, comparison and glossary definition as one markdown file

- [Sitemap index](https://ppl.studio/sitemap.xml): every indexable URL
- [HTML sitemap](https://ppl.studio/sitemap): the same map, browsable
- [Roadmap](https://ppl.studio/roadmap)
- [Terms](https://ppl.studio/terms)
- [Privacy](https://ppl.studio/privacy)